Do you find yourself sending out emails to your target audience, only to hear crickets in response? If so, it’s time to look at the effectiveness of your email campaigns. You might think that just because you’re hitting “send” that people are receiving and engaging with your emails — but unfortunately, this isn’t always the […]
As digital marketers, it is essential to stay ahead of the competition and successfully manage your campaigns with data-driven insights. Knowing what kind of data to focus on and leverage can mean the difference between success and failure for digital marketers. This blog post explores why specific data leads to better conversion — helping marketers […]
The ONE18MEDIA team is proud to present our latest achievement from the industry! We’ve been named one of the most-reviewed PPC agencies in New York by The Manifest. We are pleased to be part of this great list of talented and unique local B2B companies. The Manifest, if you are wondering, is a business blog […]
What is it about tangibility that sparks curiosity? It’s the initial promise that readers will get a specific benefit, but many email marketers often hide behind empty promises. In a world where much of our customer engagement is happening online, it’s important to understand the power of tangibility in copywriting. Tangibility is the quality of […]
With the rise in artificial intelligence (AI) software, some people are wondering if chatbots will soon replace copywriters. While it’s true that AI can write basic copy, there’s a lot more to great copywriting than just stringing together a few sentences. In fact, chatbots are already complementing the work of copywriters by providing another channel […]
Let’s take a break from all the technical reading and let’s focus on another crucial aspect of digital marketing: investing in your team. For those who work in the digital marketing industry, you know the daily grind and struggle of doing such. This is why it’s important as leaders to invest in your team and […]
One of the most important aspects of digital marketing includes SEO keywords. If you work in the digital marketing field, you’ve probably been inundated with “SEO this, SEO that” — but how do you successfully leverage them in your content? In this blog, we’ll discuss the importance of SEO keywords and how to utilize them […]
As business owners, we understand the struggle of closing leads. It’s important you understand that customers aren’t always ready to buy; when they are ready, however, your brand should be at the top of their mind. So why exactly are you not closing your leads? Understanding the importance of words and the intersection of having […]
With digital marketing trends changing at the drop of a dime, business owners need to keep abreast of the dynamic landscape. From the Metaverse to Artificial Intelligence, here are some possible digital marketing trends for 2023, what you should expect, and how you can capitalize. The Resurgence of Email Marketing We’ve said it before, and […]
At ONE18MEDIA, we understand the struggle of home service business owners. We know that you spend countless hours servicing your customer base while also trying to expand your business. If you’re reading this, you’ve probably heard of digital marketing, but aren’t sure how to implement it into your strategic business planning. With these tips, here’s […]