Blogs aren’t fluff pieces that you essentially set and forget on your website. They’re actually strategically planned pieces of content that can help drive traffic to your website and get indexed on search engines. One of these ways is primarily through incorporating appropriate SEO keywords into your blogs. With this in mind, here’s how SEO […]

Marketing is constantly evolving and new methodologies are always at the helm. You may have heard of drip campaigns — which are essentially automated emails that blast out at opportune times — but you’re probably unsure of its purpose. Drip campaigns, in fact, are quite useful. Here’s what you need to know. Reaching Prospective Clients […]

With websites becoming increasingly intuitive and interactive, keeping your website optimized for performance gets increasingly more challenging by the day. As a business owner, web developer, media manager, or somewhere in between, you’ll want to make sure your website is as user-friendly as possible, loading as fast as possible. Reducing load times, plugins, and the […]

In the digital age, social media marketing is an absolute necessity for any business, but taking your social media goals day by day can be overwhelming. And while the prospect of marketing can be daunting, a social media calendar can fortunately help in making that foray into the digital world. Instead, taking the time to […]

Google recently announced that Universal Analytics 3 will call it a day come July 2023, while Analytics 360 will close up shop the following October. A platform that revolutionized digital marketing, the news came as a major blow to those who utilize it for data tracking and measuring user behavior. With Google’s Universal Analytics shutting […]

Has your company seen exponential growth over the past year? Have you reached a point where marketing can no longer be done in-house? Or maybe your one-person marketing department could use a helping hand? Perhaps it’s time you outsource your company’s marketing! In this blog, we’ll weigh the pros and cons of how outsourcing marketing […]

If you’re reading this article, chances are that you are an owner of a business trying to be more visible and achieve growth for your company. In the past, you may have hired an agency or even done all the digital marketing on your own. You may also have spent a lot of money and […]

The internet has become a must-have tool for most buyers in the digital age. Today, the average person spends three hours using the internet, whether for communication, entertainment, research, information, or a whole other host of reasons. It’s safe to say, then, that small businesses should maximize their online visibility in 2022 for success.  Unsure […]

Your online presence is key to establishing a digital marketing strategy that works for you – without one, you won’t be able to build your brand, connect with your target audience, and capture the type of leads you want for your business. Across the board, from your website to your social channels, your online presence […]

As a school, your marketing should never take a day off. Across the year, around the clock – a school’s digital marketing strategy should always be at the top of its game. When it falls off, it can mean great consequences for your school in terms of advertising, funding, and, most importantly, enrollment rates. With […]