Social media has changed the way we do business. Virtually every industry is experiencing the effects of a powerful type of discoverability.

Now more than ever, Facebook and its incredibly powerful influence is continuing to dominate the industries of marketing and online communication.

With the sites monitoring of trending keywords and sensitivity to user preferences, companies’ marketing techniques have the chance to get the word out.

It’s becoming more and more difficult to escape the efforts of companies seeking to further their marketing reach through apps such as Facebook and Twitter.

When it comes to social media, it seems like every day there’s a new feature or new technology that is taking over the digital landscape.

The tweets of Pau Gasol, an N.B.A. center, used to ricochet between the email inboxes of Alan Yang, a co-creator of “Master of None,” and Chelsea Peretti.

Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is.

The way you optimize your fan page updates is not super obvious by any means. So don’t beat yourself up for not “doing it right.”