It’s becoming more and more difficult to escape the efforts of companies seeking to further their marketing reach through apps such as Facebook and Twitter.

When it comes to social media, it seems like every day there’s a new feature or new technology that is taking over the digital landscape.

The tweets of Pau Gasol, an N.B.A. center, used to ricochet between the email inboxes of Alan Yang, a co-creator of “Master of None,” and Chelsea Peretti.

Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is.

The way you optimize your fan page updates is not super obvious by any means. So don’t beat yourself up for not “doing it right.”