In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media is poised to create even more […]

Alphabet soared past earnings expectations for the third quarter with total revenue of $27.77 billion, up from $22.45 billion during the same period last year. According results released today, Google raked in $27.5 billion of the parent company’s total, with advertising accounting for $24.1 billion of that. Other revenue from units including cloud services and […]

Facebook is testing a lengthier review process for ad campaigns that use hot-button topics to target an audience. As part of those changes, Facebook announced that it will request ad buyers for election-related topics to verify their identity, and the social platform will include disclosures for each ad. Implementing those changes will slow down the […]

Facebook took a break from imitating Snapchat and LinkedIn to imitate Pinterest. The social network confirmed that it is testing Sets, Pinterest-like themed collections that include status updates, photos, videos and links, and that can be shared with all friends or specific friends. The Next Web director of social media Matt Navarra shared screenshots of the […]

Marketing has come a long way since newspaper and word of mouth. Now, digital marketing is a specialized way to promote your business via social media platforms. Utilizing 21st century tools to promote your business is a necessary facet in order to increase revenue. By utilizing these four  points, you can increase the reputation of […]

Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you’re trying to reach a younger demographic, it’s somewhere you probably want to be. “Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active […]

Getting tired of the same old Instagram Stories? Get ready for stop motion, the newest feature in Instagram’s story camera.  The tool allows you to take a series of photos, string them together into a short stop-motion video and post them to your story. You can edit the videos with filters, stickers, and texts, just […]

Opinion: Consumers are seeking advice and tips for making small, daily changes By Dikshant Dave As we learned in the recent election cycle, consumer attitudes and actions are deeply influenced by social media. We rely on our social networks for guidance about purchase decisions, travel plans and, particularly, health and lifestyle choices. This isn’t new. […]

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best practices until it came to a point where I could explore all of the […]

August 26, 2017 Irfan Ahmad Snapchat is currently one of the most popular social media platforms, with a daily active user count that, reportedly, beats Twitter. And while it still trails well behind Facebook and Instagram in the popularity stakes, there’s still a lot of potential in the app, particularly considering it’s clear skew towards […]