ONE18MEDIA President AJ Sonnick was interviewed recently for a music business marketing course offered by Five Towns College to speak to students about the most effective techniques for marketing your business to your unique industry and maximizing your company’s success with new and potential customers.

By Krystle M. Davis Source: Forbes People are spending more time than ever consuming content. But with so many voices and choices, what makes an audience tune in and what makes them bounce? Adobe recently surveyed 1,000 U.S. consumers who own at least one digital device (i.e., a smartphone, tablet or computer) to find out. […]

By Maciej Duraj Source: Forbes I have recently covered branding in terms of digital linking of company name and products to specific links related to a company brand domain or URL. However, I covered the topic in tandem with digital asset management and in a way branding is a topic all onto itself deserving more of […]

Source: Entrepreneur Podcasting was once regarded as a self-indulgent hobby for individuals who relish the sound of their own voice — and to an extent, it still is. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. (Some experts have gone so far […]

Source: Entrepreneur Here’s a new one to file under “Things You Never Knew You Needed”: a link shortener. Link shorteners are exactly what they sound like: tools that take a too-long URL and condense it into a new, briefer one. According to the project management platform CoSchedule, link shorteners were introduced initially because email systems […]

Brianna Beaumont Hofstra University Journalism             What is your favorite aspect of digital marketing? I like working with WordPress. Learning new aspects of WordPress and how to make a great looking site is fun and a good skill to have. What is the best piece of advice you received from […]

By Eric Karkovack Source: speckyboy With the sheer number of devices and screen sizes out there, responsive design has become standard protocol. It’s vital that we design for and test our websites to ensure that users can navigate and easily access content – regardless of how they’re accessing it. As with just about everything in […]

By Brian Peters Source: Buffer It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. As marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy – often leaving what used to work in […]

By: Ted Vrountas Source: Marketo   When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that businesses with 40 or more landing pages generate 12 times more leads than those with 1 to 5. But just building more landing pages doesn’t guarantee more […]

By: Shama Hyder Source: Inc The future is here. Virtual reality and augmented reality have been blowing minds in the world of gaming for some time now, but there’s a lot more to these cutting-edge technologies than just letting you outrun zombies in a post-apocalyptic world. VR and AR have many other applications – particularly […]