By: Forbes Communicating Council Source: Forbes   Marketing is always changing, especially in today’s society of social media, automated ad tech and audience analytics. Brands need to keep up the changes and trends to successfully reach their audiences, especially when customers have become more skeptical of advertising.   Members of Forbes Communications Council deal with marketing every […]

By Robert W. Bly Source: Entrepreneur When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of site traffic. Content marketing Content marketing gives you dozens, if not hundreds, […]

By Derek Miller Source: Entrepreneur If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar. While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital marketing tools that can greatly impact your business. […]

If your company does not have a website that works on smartphones, you are losing more traffic, phone calls and customers every day.

By Ryan Holmes Source: Fortune Today, it’s hard to imagine business without the Internet. Rewind a few years, however, and it’s amazing how many digital skeptics were still around. Case in point: In 1995, Newsweek published the now infamous article titled The Internet? Bah! Insisting the web was just a fad, the article wrote off the idea […]

By Marc Schenker Source: Hootsuite Why use social media to grow your business? It’s where your customers are. There are nearly 2.5 billion social media users across the globe. And more than 50 percent of small business owners in the U.S. rely on social as their primary digital-marketing technique because of it’s effectiveness for finding […]

Samantha Guido Molloy College Finance Major (Masters: Finance/Marketing) Fun Fact! – I was born on Valentines Day              What is your favorite aspect of digital marketing? Creating content for the different schools and businesses. I like being able to help these companies reach their audiences. What is the best piece of […]

By Mallory Locklear Source: engadget Scrolling through your Facebook News Feed, you’ll probably come across posts telling you to like or comment if you share some sort of similar sentiment — “LIKE this if you’re an Aries!” — or telling you to share it so you can earn a chance at winning a prize. Well, […]

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. To be successful on the social network, it all starts with […]

By Andrew Hutchinson Source: Social Media Today Instagram has announced a new archive and display process for Instagram Stories which will open up a range of new opportunities for the option. The main update is ‘Stories Highlights’, which will enable users to display Instagram Stories content on their profile, with a new Stories bar being added below your […]