By John E. Lincoln Source: Search Engine Land If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing […]

Source: GritDaily Running a small business often means that you have to make the most of a limited budget. While big companies have a lot of funds at their disposal, small businesses have to get creative in order to be able to compete. A crucial part of getting the word out about small businesses is […]

By Ankush Mahajan Source: Entrepreneur Digital marketing has come a long way from when it started in 1990. The story of digital marketing will not be complete without giving special credit to Google. Thanks to Google’s continuous efforts, we are in a golden era of digital marketing, where there are no more flashy websites, doorway […]

By Bernard Marr Source: Forbes In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead. The unprecedented, almost-total disappearance of all channels related […]

By Charles Mazzini Source: Forbes A study by Smart Insights (membership required) shows that 4 in 10 businesses don’t have a “defined” digital marketing strategy. What’s more, CNBC reported that “billions of digital marketing dollars are being wasted as online adverts miss their intended targets.” Without a digital marketing strategy, businesses may experience everything from […]

By Oganes Vagramovich Barsegyan Source: Forbes The digital marketing landscape is constantly changing as it evolves with new technology. As such, new trends, techniques and tools are introduced now and again, allowing businesses to better cater to the needs of consumers online and offline. I strongly believe that the following three trends are bound to […]

By Lee Wilson Source: Searche Engine Journal It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline. When marketing campaigns consistently perform year after year and momentum is positive, you may be fooled into thinking that everything […]

Source: TechTimes Businesses might need to redesign their websites in several instances over the course of time – for various reasons. But SEO Agency experts have observed that very often one thing they totally ignore is how the new website design will impact their digital marketing strategies. But that can be countered to a considerable […]

Source: TechTimes Businesses might need to redesign their websites in several instances over the course of time – for various reasons. But SEO Agency experts have observed that very often one thing they totally ignore is how the new website design will impact their digital marketing strategies. But that can be countered to a considerable […]

By Andrew Oziemblo Source: Forbes When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and […]