REAL FM - ONE18MEDIA

OVERVIEW

Capturing a Whole New Audience

In April 2018, REAL-FM was rebranded from a Christian Rock Radio station to a mix of classic hits, 1970s–1980s rock, pop and new wave hits. They called upon ONE18MEDIA to help them with this major rebranding effort.

REAL-FM needed not just a new logo and brand messaging, but also to effectively market to their target audience to ensure growth from the get-go. We revamped their entire digital marketing presence, grew their social networks, managed retargeted marketing campaigns, and got the word out across Long Island about this new station.

Updated Branding for a New Direction

When a business is rebranding, it has to be very clear in its new brand voice, and it needs a major marketing push to get that messaging to its market. Since REAL-FM was changing up their market so dramatically, we started out with a strategic plan to have their new site, branding, and brand voice align with their new business goals.

A User-Friendly Website that Will Get Found on Google

We completely redesigned Real FM’s website. To help them get found in a competitive market, we set up their SEO and consulted on effective digital marketing to entice new listeners to tune in and keep listening.