Is TikTok the Future of Digital Marketing? By Logan Mahan Source: Inside Hook On International Women’s Day this year, Burger King made a colossal blunder. The fast-food burger chain’s UK Twitter account tweeted: “Women belong in the kitchen.” But surprise! They weren’t actually using the misogynistic phrase in its typical misogynistic usage on a day to […]

By Aimee Tariq Source: Entrepreneur One survey said 72 percent of teens use Instagram. That’s a ready-made audience you need to consider. Instagram has rapidly grown into one of the most popular social media platforms in the world, especially among the younger demographics. In fact, survey data from Pew Research revealed that 72 percent of […]

By Barrett Wissman Source: Entrepreneur Over the past few years, we’ve witnessed the rise of the Instagram influencer. Influencers have developed into content creators who wield enough marketing power to attract attention from major brands willing to engage in bidding wars over their next sponsored post. According to Mediakix estimates, influencing on Instagram is already […]

By: Forbes Communicating Council Source: Forbes   Marketing is always changing, especially in today’s society of social media, automated ad tech and audience analytics. Brands need to keep up the changes and trends to successfully reach their audiences, especially when customers have become more skeptical of advertising.   Members of Forbes Communications Council deal with marketing every […]

Source: Tracckr Discover the Value of Influencer Marketing Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. Influencer marketing offers brands the potential to unify their marketing, PR, sales, product, digital marketing, and social media through powerful and relevant […]