BLOG 10 Reasons Your Business Should Be On Instagram

Published: Dec 12, 2016 3 min read
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10 Reasons Your Business Should Be On Instagram

By Angelo Dodaro

Source: TopDog

Are you finding more people are telling you that you need to be on Instagram? Have you been wondering if there could potentially be an ROI with Instagram for business use?

There comes a time when a movement makes so much noise that you can’t help but pay attention to what’s going on. That point where you realize…this thing isn’t going away. I believe we’ve hit that point with Instagram and there are a few compelling stats to back it up.

1. Instagram Is Officially Bigger Than Twitter

Though Twitter isn’t too far behind, Instagram has taken a lead. Twitter has been struggling to keep up with Instagram’s growth since late last year and with IG passing the 300 million active user mark first, Twitter has a lot to be concerned about.

2. Engagement Is Up To 22X Compared To Twitter

Instagram’s engagement is incredible. Some of the highest stats I’ve seen in engagement show up to 22 times the amount of engagement on Facebook and Twitter.

3. Engagement Is 15 Times More Than Facebook

If you’ve been moaning about Facebook organic reach, you really need to get on Instagram. Data from the Pew Research Center has revealed that Twitter isn’t the only network getting beaten by Instagram for engagement with a whopping 15 times the amount.

4. Businesses On Instagram Are Seeing Increased Sales

Awareness is the obvious benefit of Instagram but are there businesses out there who are successfully integrating it into their sales funnel? Furniture retailer Z Gallerie increased print sign ups by 24% during a two-week run by putting a link to a form on its Instagram page.

How would an extra 24% in conversions improve your bottom line?

5. Adoption Is Rapidly Increasing

Last year, Instagram jumped in growth by 50% in a nine-month period. Someone call Malcolm Gladwell because I think we’ve found our tipping point. Instagram executives think the network will eventually hit 1 billion monthly active users and I’m starting to think that’s a very real possibility.

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