Facebook Announces New Emotional Health Resource Center By Emma Wiltshire Source: Social Media Today As if a global pandemic wasn’t hard enough in itself, COVID-19 has opened up the floodgates to mental health challenges around the world. With global mental health issues on the rise, medical experts are teaming up with social media platforms to […]

By Andrew Hutchinson Source: Social Media Today As we head into the peak holiday shopping season, Instagram has this week published a new set of guides on how businesses can utilize Instagram shops, in order to reach potential customers via the platform. Facebook first announced Instagram Shops back in May, and they’re gradually being made […]

By Andrew Hutchison Source: Social Media Today Facebook has today hosted its annual Communities Summit, which, like all events in 2020, is entirely online – you can re-watch all the keynote speeches and events here. And as with past Communities Summit events, Facebook has announced a range of new features for groups, and provided some new insights […]

By Aaron Orendorff Source: Copy Blogger So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: […]

By Matt Southern Source: Search Engine Journal LinkedIn is widely rolling out a refreshed design with new features including stories and improved search results. LinkedIn is unveiling a redesign which comes with an improved search experience, along with stories and new messaging features. Now at 706 million members worldwide, LinkedIn has seen a 50% increase […]

By Augustine Fou Source: Forbes Digital Marketing Is Like Baseball; Mostly The Catching Part I love digital marketing. I’ve been a digital marketer for 25 years, since 1995. But I hate what’s going on in digital marketing today. Advertisers are wasting billions of dollars doing digital marketing incorrectly. I’ve written about this elsewhere [1, 2] so […]

ONE18MEDIA President AJ Sonnick was interviewed recently for a music business marketing course offered by Five Towns College to speak to students about the most effective techniques for marketing your business to your unique industry and maximizing your company’s success with new and potential customers.

5 Digital Marketing Trends for 2020? By Marc Berman Source: Programming Insider Digital marketing is one of the best ways to reach out to millions of people out there. A larger percentage of the world’s population has access to the internet. Using this avenue to market your products or services will help you generate more […]

By May Habib Source: MarketingTech Watching Nicole He’s robot interview Billie Eilish might convince you that artificial intelligence could never replace human journalists. Yet the robot’s nonsensical questions (such as “Have you ever seen the ending?”) evoked thoughtful and amusing responses from Eilish — a feat that journalists often struggle to accomplish. After the interview, Eilish described […]

By Rahis Saifi Source: Business2Community “Intelligence is the ability to adapt to change” – Stephen Hawkins. These words said by the famous scientist feel even more important during this COVID-19 pandemic. Businesses all over the globe have been significantly impacted due to the epidemic. However, it has also taught us that doing our jobs from […]

By Dan Moyle Source: Business2Community Are you a frustrated marketing manager at a company where your management team holds back on digital marketing? Do any of these situations feel familiar? Management isn’t fully supportive of a digital-first mindset Your sales department resists change and new methodologies Your sales team colleagues don’t know what the marketing […]

By Sourjyendu Medda Source: Your Story The ongoing pandemic has drastically changed the way businesses operate. Due to social distancing, lockdown and restricted movement, there has been a sudden shift to digital platforms. COVID-19 has pushed digital adoption by 5x in the last three months, even in industries which were previously rigid and shy. Companies […]

Source: Big News Network The coming of the internet started an interesting age. Known to a few then, today there is a big number of internet users across the globe. Without any doubt, the internet has become a significant part of our lives. From watching movies and reading books to ordering groceries and even connecting […]

By Kara Coleman Fields Source: U.S. News IF YOU WANT TO FIND NEW ways to capture consumers’ attention, learning digital marketing might be a good move. Digital marketing is an umbrella term for the methods businesses use to reach an audience through nontraditional outlets, including through email, a search engine results page or social media. One […]

By Jason Hennessey Source: SearchEngineJournal One of the surest signs that your digital marketing is falling flat is if you’re not seeing the results you want from your marketing campaigns. But determining whether your marketing needs an overhaul isn’t always that simple, as there can be many holes in your existing strategy. The truth is, […]

By Pia Silva Source: Forbes In today’s marketing world, many freelancers and small businesses are constantly trying to find new customers, thinking that this will help them grow their profits. In reality, they are chasing the wrong pathway to growth. Instead of trying to scale how many customers you have, I am all about trying […]

By AR Digital Media Source: Your Story Digital marketing is important because it helps businesses create their online presence and enhance their reach on the web. Whether it’s to increase brand awareness to drive conversion, digital marketing can prove a real asset for any organization and become a powerful tool in making a stronghold on […]

By Josh Howarth Source: Smart Brief The digital marketing landscape is changing rapidly. Just a few years ago, marketers were pouring their heart and soul into Facebook organic. Unfortunately, Facebook’s organic reach proceeded to take a nosedive as the efficacy of the platform’s paid advertising technologies became clear. Then, marketers flocked to new social media […]

By Sheryl Jones Source: AZ Big Media Digital marketing comprises all the internet as well as non-internet channels of digital nature for marketing. It majorly involves the usage of internet media like websites, SEO, etc. There are over a billion active users of the internet today, which is why the internet also doubles up as […]

Source: Forbes Internet usage, both on desktops and mobile, has been increasing at an exponential rate over the last decade. In recent months, users have defaulted to their electronic devices as a window to the world, providing a unique opportunity for businesses. Unfortunately, a lot of companies don’t delve into the online advertising space. Those […]

By Mike Wood Source: Forbes With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve, while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice […]

By Mostafa Razzak Source: Telecom At a time when there’s such public distress and general anxiety, marketers are in a difficult position. Unless you’re promoting day-to-day essentials that consumers need during a pandemic, marketing activities can quickly make your brand seem insensitive to the current situation. For some marketing departments, the solution has been to cut […]

By John E. Lincoln Source: Search Engine Land If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing […]

Source: GritDaily Running a small business often means that you have to make the most of a limited budget. While big companies have a lot of funds at their disposal, small businesses have to get creative in order to be able to compete. A crucial part of getting the word out about small businesses is […]

By Ankush Mahajan Source: Entrepreneur Digital marketing has come a long way from when it started in 1990. The story of digital marketing will not be complete without giving special credit to Google. Thanks to Google’s continuous efforts, we are in a golden era of digital marketing, where there are no more flashy websites, doorway […]

By Bernard Marr Source: Forbes In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead. The unprecedented, almost-total disappearance of all channels related […]

By Charles Mazzini Source: Forbes A study by Smart Insights (membership required) shows that 4 in 10 businesses don’t have a “defined” digital marketing strategy. What’s more, CNBC reported that “billions of digital marketing dollars are being wasted as online adverts miss their intended targets.” Without a digital marketing strategy, businesses may experience everything from […]

By Oganes Vagramovich Barsegyan Source: Forbes The digital marketing landscape is constantly changing as it evolves with new technology. As such, new trends, techniques and tools are introduced now and again, allowing businesses to better cater to the needs of consumers online and offline. I strongly believe that the following three trends are bound to […]

By Lee Wilson Source: Searche Engine Journal It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline. When marketing campaigns consistently perform year after year and momentum is positive, you may be fooled into thinking that everything […]

Source: TechTimes Businesses might need to redesign their websites in several instances over the course of time – for various reasons. But SEO Agency experts have observed that very often one thing they totally ignore is how the new website design will impact their digital marketing strategies. But that can be countered to a considerable […]

Source: TechTimes Businesses might need to redesign their websites in several instances over the course of time – for various reasons. But SEO Agency experts have observed that very often one thing they totally ignore is how the new website design will impact their digital marketing strategies. But that can be countered to a considerable […]

By Andrew Oziemblo Source: Forbes When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and […]

By Kristopher Brian Jones Source: Forbes Local businesses that hope to stay competitive in 2020 and beyond would be wise to invest in digital marketing. However, many small business owners don’t have the time to sit down, learn and implement the best digital marketing tactics for their needs, several of which I share here. That […]

By Arkady Bukh Source: Entrepreneur If you’re trying to introduce your law practice to a new level of online marketing, you may be feeling overwhelmed. A mere glance at the stats can scare you — the prospect of forking out up to $500 for a single click to your website isn’t appealing to everyone. However, I have seen […]

By Usman Raza Source: Business 2 Community Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. In […]

By Mat Zucker Source: Forbes Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. We all know and see the digital shift. But I still get asked what exactly is a digital […]

By Stephanie Burns Source: Forbes If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, with online […]

By Vikram Kumar Source: Entrepreneur From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last […]

By Nicole Martin Source: Forbes In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective […]

By Chad Vanags Source: eCommerceTimes Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions — and transactions — both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so important? Simply put, […]

Source: Forbes Everyone wants to know which trends are going to shape the next 5-10 years in business. While nobody has an exact read on what is happening, if you look at human behavior, it is generally fairly easy to predict what’s around the corner. Thanks to my work in the digital marketing industry, I […]

By Richa Pathak Source: Entrepreneur Artificial Intelligence (AI) is no longer the next big thing, it is now a big thing now in digital marketing. All digital marketing operations are now affected by AI-powered tools. From startups to large firms are opting for AI-powered digital marketing tools to enhance campaign planning & decision making. AI-based […]

By Shane Barker Source: Business.com Want to do social the right way? Discover the steps to create an effective social media marketing strategy for your brand. In this age of social media, it’s a huge mistake for a brand not to leverage social platforms. Social media acts as a bridge between your brand and your […]

By Sasha Berson Source: Forbes Decades since the advent of the Digital Revolution, there are industries that still view digital marketing as nearly irrelevant to their business — industries where business owners are “too busy” because there is “enough work” coming from non-digital channels. Until there isn’t. Whether you’re looking to carve out a niche […]

By Luis Garcia Source: Entrepreneur Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. OK, cool. Now that that’s handled, let’s get into some of the less-obvious, […]

By Chris Porteous Source: Entrepreneur In this online-consumer age, it can make or break growth and survival. Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing […]

By Chris Makara Source: MarTechSeries Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on […]

By Tripp Donnelly Source: Forbes To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.’” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes […]

By Andrea Park Source: Beckers Hospital Review Just as most organizations have finally gotten on board with using advanced analytics to guide digital marketing strategy, research has found that the most effective marketing still relies on good old-fashioned human insight. The findings are on display in advertising research firm WARC’s new Effective Innovation Report, drawn […]

By Abhishek Shah Source: Entrepreneur Every new year brings with it the promise of a new beginning. 365 new opportunities some say. Well, for marketers like me, it is indeed a single golden opportunity to pick lessons from the past and prepare for a better year ahead. Needless to say one must draw new resolutions […]

By Marc Keating Source: AIthority Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learningand Big data are the new innovations powering this tech-driven marketing revolution. Yet, Digital Marketing is still in its infancy – around 25 years since it began. However, organizations with the will and rigor to […]

By Daniel Gilbert Source: eConsultancy Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms […]

By James Bourne Source: Marketing Tech News How should marketers prepare for the incoming move of Generation Z into the workplace? According to a new report, the narrative of a more conscientious, ethical generation is mostly true – but don’t feed any stereotypes. The 2019 AFFDEX report, from student discount hub UNiDAYS, found Nike, Netflix […]

By Nick Hardwick Source: Trendin Tech In the past, SEO was considered optional, or at the very least, more important for newer businesses without substantial referral business. Over the past five years that has changed; small business owners know they need SEO. The thought of not being on page one of Google’s search results keeps […]

By Lee Wilson Source: Search Engine Journal Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults having social media profiles, it’s time to rethink […]

By Paul Talbot Source: Forbes It was inevitable. Digital marketing growth is slowing down, and its share of total ad spend is approaching its plateau. That’s one of the insights in GroupM’s latest media expenditure forecast, This Year, Next Year. The forecast anticipates global ad spend to keep growing through the rest of 2019 and […]

By Wendy Stokes Source: The Frisky If there’s one thing people can’t seem to stop, it’s the act of building. In fact, this industry creates about $1.3 trillion worth of structures every year. If you have a contractors business, then you’ve definitely entered into a gold mine. However, in this gold mine, you’re not the […]

By Abuhuraira Ramay Source: Business 2 Community When you want to promote your business effectively and efficiently then this is something you need to do right away. We all know that newspaper promotions and radio ads are still useful for small business advertising, but let’s just face the fact, In today’s dynamic business environment these […]

Source: Lyfe Marketing Sometimes online marketing can feel like a race to reach the most number of customers. That is how businesses view the constant struggle to beat the competition, with the ultimate goal of selling their products and providing their services. So what do entrepreneurs do? They utilize the best tool available to them […]

Source: Lyfe Marketing A small business without a digital advertising strategy is like a ship with no captain. Sounds like an exaggeration? Not when you consider the stakes involved. More than two billion people are expected to make their purchase online by 2021. This huge figure includes both products and services. Looking at numbers alone, […]

By Ginna Hall Source: Marketing Week Marketers need a measurement approach that delivers insights at the same speed as they make decisions. Measuring your digital marketing performance – accurately – is vital to understanding what’s driving new and repeat business. But it can be difficult to get the right insights to support data-driven marketing. Tracking and […]

Source: Digital Agency Network Instagram has recently released a new function—Instagram Checkout. Users can now shop and proceed to check out the items without leaving the app. With the launch of this new function, Instagram is evolving into a marketplace, instead of being “just” a great social media platform. By keeping users in the app […]

Source: Digital Agency Network There are a dozen reasons why every business needs a website, especially one that is up to date. Also, only having a website is not enough, companies need to update their business websites regularly. However, many small businesses are still on the fence about investing in building a new, modern website. […]

By Syed Balkhi Source: Entrepreneur It has no physical form, and therefore little or no development cost; but a ‘digital product’ like an ebook or audio cost can earn you a bundle. In the past, creating your very own product may have seemed like a pipedream. There was so much work involved in building a […]

By Brent Barnhart Source: Sprout Social Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its […]

By Aimee Tariq Source: Entrepreneur One survey said 72 percent of teens use Instagram. That’s a ready-made audience you need to consider. Instagram has rapidly grown into one of the most popular social media platforms in the world, especially among the younger demographics. In fact, survey data from Pew Research revealed that 72 percent of […]

By Debbi Doughtery Source: MarTechSeries Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal. It’s on marketers to determine the best engagement strategy for each platform. Where can they start? It’s critical to […]

Source: Mobile App Daily Being problem solving and people focused are the main factors that contribute to an app’s success. With 99.99% mobile apps, the goal or vision is profit and profit maximization. Sometimes, your app will be a supportive revenue generating platform but sometimes it can be the only revenue generating activity in certain […]

By Yam Regev Source: Social Media Today Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to […]

By Lilach Bullock Source: Social Media Today For social media managers, time is a precious commodity. The online world never sleeps, and in order to be successful, it’s essential to be on the ball, to as great an extent as humanly possible. Trying to maintain high levels of productivity, while simultaneously juggling the tasks of creating […]

By Andrew Hutchinson Source: Social Media Today I don’t know what to make of this. According to reports, Facebook is now testing a new ‘Text effects’ option for News Feed posts which would enable users to apply a range of stylized text types within their Facebook updates. This example was provided by user Scott Grenney (and shared […]

By Dhariana Lozano Source: Social Media Today One of the most common questions I hear is – “Dhariana, how often do I need to post on social media?” The answer isn’t always so clear cut – in this post, I’ll outline some of the questions I ask when determining how often a brand should post on […]

By Michelle Joe Source: Digital Agency Network Who doesn’t want a successful business with a loyal customer base? Attracting and retaining customers is the most important marketing goal for small businesses in 2019. Reputation management is an excellent skill small business should work on to achieve these marketing goals. After the fraudulent practices of corporations […]

By AJ Agrawal Source: Entrepreneur Despite the traditional saying that “All press is good press,” anyone who runs a business knows that isn’t really true. In fact, it seems like it’s easier than ever these days to get attention that has a negative impact on your business and a correlating effect on your revenues. Even press […]

By Abhishek Talreja Source: Digital Agency Network Email marketers have a variety of tasks on their platter. From building email lists to crafting and scheduling newsletters to measuring the results, there never seems to be enough time in the day for the ambitious email marketing specialist. But as they say, it’s smart-work that wins over […]

By Barrett Wissman Source: Entrepreneur Over the past few years, we’ve witnessed the rise of the Instagram influencer. Influencers have developed into content creators who wield enough marketing power to attract attention from major brands willing to engage in bidding wars over their next sponsored post. According to Mediakix estimates, influencing on Instagram is already […]

By Michelle Joe Source: Digital Agency Network Cybercrime have extensively become a great threat for web users and website owners. This is a result of poor website security and people need to take intense care about it in order to sustain their businesses. Identifying threats is something important but preventing them is way too important. […]

By Jenny Harrison Source: Digital Agency Network Social Proof has been quite prominent and a prevalent concept that applies to any field of business and commerce. This concept is directly correlated with the success of the brand and how the business is targeting its potential customer base. Put yourself in your consumer’s shoes, would you […]

By Melissa Burns Source: Digital Agency Network Probably every web designer who starts out as a freelancer has at least some hopes or aspirations towards creating his own marketing and web design agency and scaling it into a booming business successfully dealing with dozens of employees and customers on a regular basis. However, rising from […]

By Krystle M. Davis Source: Forbes People are spending more time than ever consuming content. But with so many voices and choices, what makes an audience tune in and what makes them bounce? Adobe recently surveyed 1,000 U.S. consumers who own at least one digital device (i.e., a smartphone, tablet or computer) to find out. […]

By Maciej Duraj Source: Forbes I have recently covered branding in terms of digital linking of company name and products to specific links related to a company brand domain or URL. However, I covered the topic in tandem with digital asset management and in a way branding is a topic all onto itself deserving more of […]

Source: Entrepreneur Podcasting was once regarded as a self-indulgent hobby for individuals who relish the sound of their own voice — and to an extent, it still is. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. (Some experts have gone so far […]

Source: Entrepreneur Here’s a new one to file under “Things You Never Knew You Needed”: a link shortener. Link shorteners are exactly what they sound like: tools that take a too-long URL and condense it into a new, briefer one. According to the project management platform CoSchedule, link shorteners were introduced initially because email systems […]

By Roman Daneghyan Source: Martech Advisor Video marketing has been an ongoing trend for a while now, and it isn’t going away anytime soon. More and more brands are leveraging video content to grow their businesses and increase online reach, and it works. According to some reports, branded video content viewership has gone up by 258% […]

By Janeene High Source: Tap Into “The best place to hide a dead body is on page 2 of the Google search results” That quote was published on inbound.org years ago and while it has been floating around the internet since it is still as relevant now as it was then. Nothing emphasizes the importance of Search […]

Source: Digital Agency Network Email marketers have a variety of tasks on their platter. From building email lists to crafting and scheduling newsletters to measuring the results, there never seems to be enough time in the day for the ambitious email marketing specialist. But as they say, it’s smart-work that wins over hard work when […]

Source: Digital Agency Network Every marketer is plagued with countless and sometimes contradictory methods to write a marketing plan. But at least we all agree on one thing, a failure to plan is a plan to fail. When it comes time to plan we all hop into research mode, look at what we did before […]

By Roma Kapadiya Source: Martech Advisor Are you tapping the business potential that social media channels have? Roma Kapadiya, Web Researcher and SEO Consultant talks in depth about the use of social media and how can it affect your business. Social Media applications are the highest used web and mobile applications across the globe. People […]

By Robert Brill Source: Forbes Digital advertising is one of the most powerful and most popular methods of reaching consumers and driving business results. Digital ads allow advertisers an incredible amount of control over messaging and creative rotation. And the digital world permits tremendous flexibility in market segmentation, ad frequency and overall campaign scale. To […]

By Karina Tama Source: Forbes At the start of each new year, I like to take stock of my digital marketing business and reflect on the strategies that worked okay, those that didn’t work at all and those that worked incredibly well. Doing a quick review of the prior year’s strategies helps me to narrow […]

By T.J. Welsh Source: Forbes As brands strive to remain competitive, efficiency and customer experience are top priorities in marketing today. With so many tools on the market, marketers know they have to stay on top of things or risk being left behind. As 2019 rapidly approaches, you’re likely sitting down to plan out your […]

By Nicole Martin Source: Forbes Digital marketing is on the rise across the world with advancements in data, technology, AI and analytics and with that comes new opportunities in different cities, besides just the obvious hubs like New York, L.A and San Francisco. Based on research from a recent report from Mondo and salary comparisons […]

By Tereza Litsa Source: Clickz A digital marketing strategy needs to be frequently revised to stay successful. Here are the latest trends to keep an eye on for 2019. Technology keeps evolving and we all need to keep up with the latest trends to make sure that we develop successful marketing tactics. It’s the perfect […]

By Rachel Strella Source: Social Media Today As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the new year. And I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels […]

By Terence Murray Source: Adotas Emarketing and digital marketing… aren’t those concepts too similar? You simply treat e-marketing as part of your digital marketing campaign, so you don’t pay much attention to what’s better, right? Well, it’s time to start making a clear difference. Before we start outlining the trends that should help you choose a […]

By Chris Loretto Source: Marketing Land From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. The momentum sparked in 2018 is on track to accelerate in 2019 as technology advances and our digital-driven world continues to evolve. Here are the top […]

By Diana Adams Source: Ericsson When was the first time you got breaking news on social media? For me, it was the news that Michael Jackson died on June 25, 2009. I read it on Twitter before any news outlet reported it. That was when I realized the power of social media. 180,000 tweets later, […]

By Paul Skeldon Source: Telemedia Online Social media has become one of the most crucial tools of any business’ digital marketing strategy. Companies can now reach more potential customers all through the power of the Internet and its global community. People are generally in a consumer mindset and not in business-mode when they go online […]

By Nicole Martin Source: Forbes When asked what degree I have to be in digital marketing, I get very confused looks when I tell them that not only do I not have a marketing degree, I actually have two degrees in journalism. In fact, at least half of my digital co-workers have journalism degrees or something […]

By Jonathan Long Source: Huffington Post Businesses thrived long before the internet was invented. The internet gives us a new way to market and operate, but there are still some businesses that are stuck on their old ways, ultimately missing opportunities. Some business owners are stubborn and some are just straight-up scared of change. There […]

By Andrew Hutchinson Source: SocialMediaToday Facebook has been developing its image recognition capacity for some time, and is already utilizing its advanced object identification tools to help categorize and sort photos on its main app. Now, those same tools are being extended to Instagram, with the visual-focused app this week announcing the addition of automatic alternative text to provide descriptions of […]

By Amy Gesenhues Source: Marketing Land The new LinkedIn Pages are currently rolling out in the U.S. LinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience in the U.S., with plans to expand globally in the coming weeks. The new Pages […]

By Amy Gesenhues Source: Marketing Land The community-building platform offers brands a backdoor into more engagement, deeper connections with consumers. At the beginning of 2018, Facebook switched up its algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from businesses, brands and media. The […]

By Robert W. Bly Source: Entrepreneur Let’s review how you can use direct mail (self-mailers and post­cards), conventions, meet-ups and trade shows, and TV and radio spots to grow your email list. But first, an unexpected offline list-building strategy: cold-calling. Cold-calling Nobody likes the idea of calling someone out of the blue. Bear with me for a […]

By Rocco Baldassarre Source: Entrepreneaur For most businesses, starting an online marketing campaign is a natural choice. Many companies invest in search network campaigns to serve existing demand, commonly known as a pull campaign. On the other side of the coin is a push campaign. A push campaign presents products and services to an audience without serving an initial demand. […]

By Vandita Grover Source: Martech Advisor As we inch closer to the end of the decade, the world of marketing will witness significant changes and social media marketing will be at the core of most marketing strategies. In this article, we look at a 10-step guide to emerging trends in social media marketing and how […]

By Dom Nicastro Source: CMS Wire Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier? Some say social media marketing success means looking beyond ROI, while others adhere to the age-old […]

By Nidhi Dave Source: Single Grain As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time […]

By Jason R. Rich Source: Entrepreneur Virtually every video you produce will require at least some level of editing and post-production, even if you’re going for a grass-roots, low-budget look. Plan on spending considerable time editing and re-editing your videos until every second, scene and shot work together to achieve your goals, adhere to your company’s […]

By Dan Gingiss Source: Forbes Conventional wisdom says that companies should respond to everyone on social media. When people take the time to compliment a company, they want to be acknowledged; when they have a complaint, they want empathy and a resolution; and when they have a question, they just want the answer. But some people […]

By Adam Bornstein Source: Entrepreneur Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media? — Chris G., Minnesota Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is not about manipulating tools like search […]

By Katrina Niemisto Source: Marketo Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? You probably don’t need someone else’s creativity, but you might be able to benefit […]

By Danielle Narveson Source: Marketo If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new […]

By Andrew Broadbent Source: Entrepreneur Millennials and, in fact, all demographics like brands that are fun and approachable. Netflix didn’t become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiatives to grow its subscription base, all the while reducing churn and cancellations. This media services […]

By Sujan Patel Source: Entrepreneur I like talking to new people and getting to know them. I’m never one to turn down invites to social engagements, either, because I think talking to people in person, one on one, is the best way to learn more about them. The same should be true about your relationship […]

By Susan Friesen Source: Born2Invest Instagram is a powerful tool that lets brands interact with their followers. These four tips can help entrepreneurs build their brand on social media. One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social […]

Source: AME Info Digital marketing is a powerful and varied tool. Every business now has ways to put themselves in front of their audience – from digital display ads and Facebook retargeting, to PPC, SEO and buying influencers. Yet these marketing methods will significantly eat into your budget and will also fail to give you […]

19Source: Business of Fashion Drew Elliott’s career at Paper Communications has seen him transition from intern to co-owner and creative director of the renowned New York publishing and marketing company. Here, he shares his exclusive insights on how he tailored his work experience to master a career in digital marketing. How did you gain work […]

By Rebecca Redelmeier Source: PR Daily Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers. Social marketing tools, technology and tactics have become an essential part of […]

By Ryan Ayers Source: Business.com Small business owners often want to have their hands on marketing efforts – and when you first start out, you may need to. But as you scale, you’ll eventually need to rely on a marketing expert to not only increase effectiveness, but also save time and energy to focus on […]

By Michelle Garrett Source: PRDaily If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Even before there were social media platforms to consider, it was always true that once you’d earned a media placement through public relations, you needed to share it. You’d post it on your website, maybe […]

By Maria Jones Source: Innovation Enterprise Being an ambitious entrepreneur operating a small online business, you will obviously go to any lengths to ensure your establishment stands out in the marketplace. This implies taking necessary steps to adopt and exploit the potential modern, cutting-edge technology as it rapidly evolves. After all, the digital interconnective is […]

By Robert W. Bly Source: Entrepreneur Content marketing should definitely be one of the arrows in your ser­vices marketing quiver. Content marketing has become a major com­ponent of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this year. But, what exactly […]

By Karl Wirth Source: Entrepreneur As a Christmas present a few years ago, my wife set up an appointment for me with a personal shopper. The clothes he picked were great, but the personalized experience kept me coming back after that first meeting. I’d been shopping at the same department store for 10 years. I might as well […]

By Syed Balkhi Source: Entrepreneur If you didn’t know it already, Pinterest is a blogger’s best friend. You may have thought the platform was useful only for finding recipes, home decor and DIY projects; but in fact it’s so much more: Every single day, 2 million people post pins on Pinterest and a large number of those pins come from […]

By Jonathan Chan Source: Huffington Post When you’re looking for solid advice for launching a successful startup, it makes sense to turn to experts like Gary Vaynerchuk for advice. Gary is a serial entrepreneur and New York Times best selling author. In the book Foundr V1.0, when asked to share his top tip for startups, Gary says to […]

By Marc Vartabedian Source: Wall Street Journal Shares of Twitter Inc. TWTR -8.03% and Facebook Inc. FB -2.19% endured a surprise rout this week, as investors were rattled by signs that users are souring on the social-media stalwarts. Twitter said Friday that its number of monthly users dropped in the second quarter and could continue to fall as it purges fake accounts, results that echoed Facebook’s […]

By David Sable Source: Huffington Post “[What information consumes is] the attention of its recipients. Hence a wealth of information creates a poverty of attention.” -Herbert Simon, Nobel winner, Economics (1978) Think about that for a moment. Since the advent of movable type heralded the evolution of readily accessible information, our senses have been assaulted […]

By Farhad Manjoo Source: The New York Times One secret to longevity as a pundit is to issue predictions that can’t be easily checked. So here’s one for the time capsule: Two hundred years from now, give or take, the robot-people of Earth will look back on the early years of the 21st century as the […]

By Siva Yenneti Source: Huffington Post Social media is used for just about everything these days. Why not use it for gathering sales leads? When you use your social media leads for your marketing automation methods, you can convert your fans into customers by building a social media marketing funnel. And, most importantly, you don’t have […]

Brianna Beaumont Hofstra University Journalism             What is your favorite aspect of digital marketing? I like working with WordPress. Learning new aspects of WordPress and how to make a great looking site is fun and a good skill to have. What is the best piece of advice you received from […]

By Eric Karkovack Source: speckyboy With the sheer number of devices and screen sizes out there, responsive design has become standard protocol. It’s vital that we design for and test our websites to ensure that users can navigate and easily access content – regardless of how they’re accessing it. As with just about everything in […]

By Brian Peters Source: Buffer It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. As marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy – often leaving what used to work in […]

By: Ted Vrountas Source: Marketo   When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that businesses with 40 or more landing pages generate 12 times more leads than those with 1 to 5. But just building more landing pages doesn’t guarantee more […]

By: Shama Hyder Source: Inc The future is here. Virtual reality and augmented reality have been blowing minds in the world of gaming for some time now, but there’s a lot more to these cutting-edge technologies than just letting you outrun zombies in a post-apocalyptic world. VR and AR have many other applications – particularly […]

By: Forbes Communicating Council Source: Forbes   Marketing is always changing, especially in today’s society of social media, automated ad tech and audience analytics. Brands need to keep up the changes and trends to successfully reach their audiences, especially when customers have become more skeptical of advertising.   Members of Forbes Communications Council deal with marketing every […]

By Robert W. Bly Source: Entrepreneur When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of site traffic. Content marketing Content marketing gives you dozens, if not hundreds, […]

By Derek Miller Source: Entrepreneur If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar. While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital marketing tools that can greatly impact your business. […]

By Deep Patel Source: Entrepreneur Despite recent criticism among business and political commentators, social media networks remain some of the most important and unifying internet platforms. More than 2.5 billion people use social media networks, and that number is expected to grow in the coming years. Marketers must rely on more than just hashtags and emojis […]

By Saher Ghattas Source: Forbes History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption. After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These frameworks, which should be visited […]

By Muhammad Ali Khan Source: Digital Doughnut Digital marketing is the use of electronic media for the promotion of products and services. It has become essential for the success of business in today’s world. There is no denying that internet has taken the world to a whole new level. Digital marketing is the use of electronic […]

By Sharron Nelson Source: Digital Doughnut Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the […]

If your company does not have a website that works on smartphones, you are losing more traffic, phone calls and customers every day.

By Lauren Colman Source: HubSpot Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself. […]

By John Lincoln Source: Inc. So you’re a new marketing manager? Congratulations! Now, it’s time to make sure you’re successful. Are you a new marketing manager? For starters, keep in mind that pretty much everything you do will be seen by customers. That’s the nature of your job, after all. As a result, you carry a […]

By Mike Wood Source: Entrepreneur Understanding the forms of media and what they can and cannot do will help you optimize your ad spend. Customer trust is important to your business. People who trust you are more willing to be repeat customers and refer you to others. It can also lead to earned media such […]

By Scott Oldford Source: Entrepreneur You need to become omnipresent and top of mind. Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want […]

Source: Tracckr Discover the Value of Influencer Marketing Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. Influencer marketing offers brands the potential to unify their marketing, PR, sales, product, digital marketing, and social media through powerful and relevant […]

Source: Scrunch Here at scrunch HQ, we do a lot of content writing for our own blog and content marketing activities and some for our customers too. If you haven’t done much writing in the past, content writing can be a pretty daunting task. So, to help you find your feet and master the art […]

By Saher Ghattas Source: Forbes History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption. After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These frameworks, which should be visited at […]

By Ryan Holmes Source: Fortune Today, it’s hard to imagine business without the Internet. Rewind a few years, however, and it’s amazing how many digital skeptics were still around. Case in point: In 1995, Newsweek published the now infamous article titled The Internet? Bah! Insisting the web was just a fad, the article wrote off the idea […]

By Matt Duczeminski Source: Lifehack If you’re just starting a business, or are trying to branch out and be your own boss, one of the first things you should do is focus some of your energy on developing your own website. Many companies offer the opportunity to build individual websites free of charge, but if you’re […]

By Alex York Source: SproutSocial Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they […]

By Payel Dutta Source: Techworm Wix Wix is a highly popular cloud-based site builder notable for its ease of use and powerful range of features. It’s an excellent option for quickly creating great looking sites. It offers hundreds of templates so you don’t have to start from scratch. These templates are modifiable so you can […]

By Laura Donovan Source: Business 2 Business Social Media may have started out as a free site “where kids goof off,” but it has now become an important and powerful marketing tool for all businesses. Social Media helps businesses reach their target market, engage with their audience, promote products and services, and ultimately to drive […]

By Zayan Guedim Source: Edgy Labs User-generated content allows you to profit from the spontaneous interest around your brand. Edgy Labs shows you the best ways to benefit from your fans’ engagement. Digital marketers collect oceans of data from their social media audiences. This doesn’t just include the number of likes, shares, retweets, comments, and pageviews. […]

Source: Boss Magazine This article takes a look at digital marketing career options and how to improve your chances of successfully applying for a position. When deciding career change, there are many things to consider before beginning a digital marketing career. In the digital age, there are so many new opportunities that didn’t exist five years […]

By Marc Schenker Source: Hootsuite Why use social media to grow your business? It’s where your customers are. There are nearly 2.5 billion social media users across the globe. And more than 50 percent of small business owners in the U.S. rely on social as their primary digital-marketing technique because of it’s effectiveness for finding […]

By Kermit Pattison Source: The New York Times Your customers are talking about you — and the whole world is listening. Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance. How do […]

By Samantha Storms Are you a first-time business owner? Are you thinking about how to go about creating your very first website? The process may seem intimidating, but with a bit of practice and patience, your website will serve as the foundation for all client communication and business. If you’re just starting out, it can […]

By Samantha Storms In today’s world of constantly evolving technology and rapid-fire data transfer, staying on top of your online marketing game is essential. Whether your company is large or small, it can be difficult to navigate the rocky terrain of communication with your various audiences and establishing a brand. In order to sell your […]

By Deep Patel Source: Entrepreneur The giants of the social media sphere melded their technology with the way we live and how we pursue what we value most. Over the last decade, social media platforms have taken the world by storm. Facebook now boasts over 2 billion monthly active users. Instagram sits at 800 million […]

  By Samantha Storms As your business grows and begins to hit larger markets, the millennial generation (those born roughly between 1982 and 2000) will play a monumental role in the success of your sales and services. Maybe even you yourself are a millennial–if so, you’ll know the growing importance of marketing to this young […]

By Samantha Storms When it comes to keeping attention drawn to your company, products, and services, communication with your clients through email lists is a crucial and incredibly valuable element of any marketing technique. Your message won’t get across, however, if subscribers never open the email to begin with. Maximize your email outreach with just […]

By Dan S. Kennedy & Chip Kessler Source: Entrepreneur In their book No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors, marketing experts Dan S. Kennedy and Chip Kessler offer small-business owners a handy guide to targeting the leading-edge boomer and senior market. In this edited excerpt, the authors describe seven ways you can differentiate […]

Samantha Guido Molloy College Finance Major (Masters: Finance/Marketing) Fun Fact! – I was born on Valentines Day              What is your favorite aspect of digital marketing? Creating content for the different schools and businesses. I like being able to help these companies reach their audiences. What is the best piece of […]

By Samantha Storms When it comes to maximizing both company and client reach, LinkedIn offers a variety of tools that can help get your message out to the masses. The site’s community of professionals will allow your company to make valuable industry connections, showcase your skills and work, find potential employees, and expand your client […]

By Rev Ciancio Source: Small Business Trends Let’s start this off on the right foot — your website is really important. Once a customer chooses you over your competition in search, it’s extremely important that your website provide all the information and deep facts about your business in a way that’s easy to navigate. No argument. […]

By Peter Boyd Source: Huffington Post Social media is everywhere. Entities of all sizes and types, from large and small businesses to entrepreneurs and non-profit organizations, are increasingly investing time and resources to develop their social media campaigns. If you are like most people operating in today’s competitive environment, you are probably aware of the […]

By Shachar Orren Source: Marketing Profs Social media has transformed video. After losing its lead to text in the early days of the World Wide Web, video has made a huge comeback, in large part thanks to the implementation of video in social media and the formation of new video-based networks. Following the notion of […]

By Barry Levine Source: Martech Today The FCC Chairman’s proposal, due for a vote in mid-December, could dramatically change the way digital marketing and advertising works. The impact on digital marketing from the elimination of net neutrality will be “profound.” That’s according to Ryan Singel, a fellow at Stanford Law School’s Center for Internet and […]

By Mallory Locklear Source: engadget Scrolling through your Facebook News Feed, you’ll probably come across posts telling you to like or comment if you share some sort of similar sentiment — “LIKE this if you’re an Aries!” — or telling you to share it so you can earn a chance at winning a prize. Well, […]

By Philip Piletic Source: Vator We all know that 2016 was a year of mobile and that 2017 was a year of video, but what’s next? Digital marketing has seen constant growth since 2010, and customers have had seven full years to outgrow ads and boring content. They’re used to being fished and spammed by […]

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. To be successful on the social network, it all starts with […]

By Andrew Hutchinson Source: Social Media Today Instagram has announced a new archive and display process for Instagram Stories which will open up a range of new opportunities for the option. The main update is ‘Stories Highlights’, which will enable users to display Instagram Stories content on their profile, with a new Stories bar being added below your […]

By Kerrie Hughs Source: Creative Bloq While it can be difficult to develop hard skills from scratch, it’s certainly not as difficult to hone your skills (including those softer skills) to get a competitive edge. Learning can take many different forms, so what can the web developers of tomorrow do to get ahead? To get […]

By Murray Newlands Source: Entrepreneur Social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows”, “likes” and “shares” is still important, the credibility of a brand is distinguished by far more than just […]

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media is poised to create even more […]

Alphabet soared past earnings expectations for the third quarter with total revenue of $27.77 billion, up from $22.45 billion during the same period last year. According results released today, Google raked in $27.5 billion of the parent company’s total, with advertising accounting for $24.1 billion of that. Other revenue from units including cloud services and […]

Facebook is testing a lengthier review process for ad campaigns that use hot-button topics to target an audience. As part of those changes, Facebook announced that it will request ad buyers for election-related topics to verify their identity, and the social platform will include disclosures for each ad. Implementing those changes will slow down the […]

Facebook took a break from imitating Snapchat and LinkedIn to imitate Pinterest. The social network confirmed that it is testing Sets, Pinterest-like themed collections that include status updates, photos, videos and links, and that can be shared with all friends or specific friends. The Next Web director of social media Matt Navarra shared screenshots of the […]

Marketing has come a long way since newspaper and word of mouth. Now, digital marketing is a specialized way to promote your business via social media platforms. Utilizing 21st century tools to promote your business is a necessary facet in order to increase revenue. By utilizing these four  points, you can increase the reputation of […]

Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you’re trying to reach a younger demographic, it’s somewhere you probably want to be. “Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active […]

Getting tired of the same old Instagram Stories? Get ready for stop motion, the newest feature in Instagram’s story camera.  The tool allows you to take a series of photos, string them together into a short stop-motion video and post them to your story. You can edit the videos with filters, stickers, and texts, just […]

Opinion: Consumers are seeking advice and tips for making small, daily changes By Dikshant Dave As we learned in the recent election cycle, consumer attitudes and actions are deeply influenced by social media. We rely on our social networks for guidance about purchase decisions, travel plans and, particularly, health and lifestyle choices. This isn’t new. […]

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best practices until it came to a point where I could explore all of the […]

August 26, 2017 Irfan Ahmad Snapchat is currently one of the most popular social media platforms, with a daily active user count that, reportedly, beats Twitter. And while it still trails well behind Facebook and Instagram in the popularity stakes, there’s still a lot of potential in the app, particularly considering it’s clear skew towards […]

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You’re in luck! The social media and marketing trends that once […]

Facebook has announced an update to their News Feed layout which will help cater to common user concerns and make the Facebook process easier and more clear-cut. And while the changes may seem small – you may not even notice all of them as you scroll through – each plays a specific role, and is […]

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? To explore how marketers should adjust to Facebook’s recent and future changes, I interview Mari Smith. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […]

Want your small business social media to stand out and yield measurable results? You still can although it may take longer to achieve your objectives. The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to your offering. Don’t take my word […]

There’s a fine line between dating and networking. But one company thinks both can coexist in the same app. Bumble — the dating app where women make the first move — has launched its new service, Bumble Bizz, for finding career contacts. It comes more than one year after it was first teased by the […]

Content marketers found their happy place By Dan Tynan When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?” Why did the enterprise software giant want LinkedIn so badly, and why was it willing to pay so much? Did Microsoft have a secret plan to […]

David Meerman Scott is a globe trotting speaker and international best selling author. David has published ten books on marketing strategy – one of which has become a classic. He’s a successful practitioner of the marketing strategies and tactics he references. The case study examples he shares in this podcast will inspire you. If you […]

The overarching reason that you would want to use a digital marketing agency to produce your online content has to do with the notion that they are specialized. A digital marketing agency focuses on one thing: Making and managing digital content for clients. They are really good at managing social media accounts, along with other […]

Seriously, just don’t worry about it. Tuesday, Twitter announced that it would test 280-character tweets, a doubling of the 140-character standard on the social network. If you can still read this while gasping for breath and looking for a place to sit down while you absorb this news, I have something to tell you: You […]

In case you hadn’t yet heard, Instagram now has 700 million monthly active users, making it one of the most popular and heavily used social media platforms. In fact, some 48.8% of brands are already using Instagram for business and 80% of Instagrammers follow one or more businesses on the platform. With such wide spread use […]

Your LinkedIn contacts will now be able to see when you’re online thanks to a little green circle otherwise known as Active Status. LinkedIn has launched a new messaging feature that it’s calling Active Status. A small green circle will now show when a user is online and available to chat in the Messaging tab, […]

Have you ever tried to tell a whole story in 140 characters or less? That’s how short a tweet on Twitter must be (with recent changes) if you want to leave room for others to share and comment. Now, I have no problem speaking for an hour with zero preparation, and when I do, I […]

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 […]

The actual number of Facebook likes is a vanity metric. But you already knew that, right? Engagement is a much better indicator of your overall success. Asking questions is an easy and effective way to spark a conversation, create a sense of community and increase social media engagement. Asking a question triggers a natural answering reflex […]