Are you struggling with determining the right timing for social media posts? You’re not alone. As a digital marketer, it can be tricky to decide when and how often to post across each of your channels. With good timing, you can maximize engagement and attract more attention to your brand; but bad timing can lead […]
As we’re already past the first quarter of 2023, it’s important to reiterate that search engine optimization (SEO) best practices are constantly evolving. It’s essential for digital marketers to stay on top of the latest in SEO if they want their content to be found online. Whether you’re a seasoned veteran or just getting started […]
Do you find yourself sending out emails to your target audience, only to hear crickets in response? If so, it’s time to look at the effectiveness of your email campaigns. You might think that just because you’re hitting “send” that people are receiving and engaging with your emails — but unfortunately, this isn’t always the […]
As digital marketers, it is essential to stay ahead of the competition and successfully manage your campaigns with data-driven insights. Knowing what kind of data to focus on and leverage can mean the difference between success and failure for digital marketers. This blog post explores why specific data leads to better conversion — helping marketers […]
The ONE18MEDIA team is proud to present our latest achievement from the industry! We’ve been named one of the most-reviewed PPC agencies in New York by The Manifest. We are pleased to be part of this great list of talented and unique local B2B companies. The Manifest, if you are wondering, is a business blog […]
What is it about tangibility that sparks curiosity? It’s the initial promise that readers will get a specific benefit, but many email marketers often hide behind empty promises. In a world where much of our customer engagement is happening online, it’s important to understand the power of tangibility in copywriting. Tangibility is the quality of […]
With the rise in artificial intelligence (AI) software, some people are wondering if chatbots will soon replace copywriters. While it’s true that AI can write basic copy, there’s a lot more to great copywriting than just stringing together a few sentences. In fact, chatbots are already complementing the work of copywriters by providing another channel […]
Let’s take a break from all the technical reading and let’s focus on another crucial aspect of digital marketing: investing in your team. For those who work in the digital marketing industry, you know the daily grind and struggle of doing such. This is why it’s important as leaders to invest in your team and […]
One of the most important aspects of digital marketing includes SEO keywords. If you work in the digital marketing field, you’ve probably been inundated with “SEO this, SEO that” — but how do you successfully leverage them in your content? In this blog, we’ll discuss the importance of SEO keywords and how to utilize them […]
As business owners, we understand the struggle of closing leads. It’s important you understand that customers aren’t always ready to buy; when they are ready, however, your brand should be at the top of their mind. So why exactly are you not closing your leads? Understanding the importance of words and the intersection of having […]
With digital marketing trends changing at the drop of a dime, business owners need to keep abreast of the dynamic landscape. From the Metaverse to Artificial Intelligence, here are some possible digital marketing trends for 2023, what you should expect, and how you can capitalize. The Resurgence of Email Marketing We’ve said it before, and […]
At ONE18MEDIA, we understand the struggle of home service business owners. We know that you spend countless hours servicing your customer base while also trying to expand your business. If you’re reading this, you’ve probably heard of digital marketing, but aren’t sure how to implement it into your strategic business planning. With these tips, here’s […]
As entrepreneurs, you already realize the importance of social media and how it can grow your business. Ever-changing algorithms can make it challenging to get your message across to the public, but that shouldn’t stop you from making a concerted effort with your online presence. On the flip side, it doesn’t have to be painstaking, […]
Email marketing is making a comeback! For years, it seemed that email as a legitimate form of advertising fell to the wayside — but now, digital marketers have cracked the code. Utilizing a set of curated strategies, email marketing can prove to be a game changer for you, your business, and its online presence. Here […]
Google is set to phase out third-party cookies from Chrome in 2024. As internet privacy continues to be a hot-button issue for many, cookies have become a focal point in the argument for such. Third-party cookies are responsible for personal advertising and have been for over a decade. But although third-party cookies will eventually be […]
Local SEO is exactly what it sounds like: it’s the search engine optimization strategies used to be found by customers in your area. Brick-and-mortar businesses and local home service companies, for example, greatly benefit, as localized SEO strategies can bring a whole new set of paying customers in the digital age. At ONE18MEDIA, we want […]
We get it; we understand how appealing it is to run paid ads in hopes of a big return on investment. You hope to grow your HVAC business — but month after month, your returns shrink and shrink. Your future looks bleak, so what do you do? You, as a business owner, can’t afford to […]
Is your business struggling to capture leads and close deals? Are your email blasts not performing up to par? Well, it may come down to one thing: poor email subject lines. You have less than three seconds to convince someone to open your email, which makes writing those dreaded subject lines quite tricky. It’s a […]
So your business has finally taken the plunge with a freshly-designed website. Whether you’re a startup company or a business revamping their digital presence, there are a number of things to do before launching your website. Here’s what you need to do before your website goes live. Proofread Before Launching Your Website! Before launching your […]
When it comes to digital marketing, creativity is key — but we’re only human. Everyone suffers from creative burnout and writer’s block from time to time, but in today’s world, there’s technology to circumvent such problems. In this blog, we’ll take a look at the benefits of artificial intelligence software and how it can possibly […]
While you can partake in mass amounts of lead generation, paid ads, witty marketing campaigns, and more, many often forget the unsung hero in successful digital marketing: web design. If you want to drive people to your website, you’ll obviously need a site that is user friendly and easy to navigate. Here’s the low-down on […]
Here’s the situation: You’re a contractor looking to grow your HVAC business, but you don’t know how to with digital marketing. You rely on word-of-mouth marketing, but that only gets you so far. The people who say they’ll call you for business end up ghosting you or, even worse, going with your competitor. If you […]
Though Universal Analytics is set to sunset in July 2023, that doesn’t mean you have a whole year to upgrade to Google Analytics 4. In fact, waiting until the last minute can actually spell trouble for your company’s reporting and forecasting. Here’s why you shouldn’t wait to upgrade to GA4. Solving B2C Privacy Issues Let’s […]
Blogs aren’t fluff pieces that you essentially set and forget on your website. They’re actually strategically planned pieces of content that can help drive traffic to your website and get indexed on search engines. One of these ways is primarily through incorporating appropriate SEO keywords into your blogs. With this in mind, here’s how SEO […]
Marketing is constantly evolving and new methodologies are always at the helm. You may have heard of drip campaigns — which are essentially automated emails that blast out at opportune times — but you’re probably unsure of its purpose. Drip campaigns, in fact, are quite useful. Here’s what you need to know. Reaching Prospective Clients […]
With websites becoming increasingly intuitive and interactive, keeping your website optimized for performance gets increasingly more challenging by the day. As a business owner, web developer, media manager, or somewhere in between, you’ll want to make sure your website is as user-friendly as possible, loading as fast as possible. Reducing load times, plugins, and the […]
In the digital age, social media marketing is an absolute necessity for any business, but taking your social media goals day by day can be overwhelming. And while the prospect of marketing can be daunting, a social media calendar can fortunately help in making that foray into the digital world. Instead, taking the time to […]
Google recently announced that Universal Analytics 3 will call it a day come July 2023, while Analytics 360 will close up shop the following October. A platform that revolutionized digital marketing, the news came as a major blow to those who utilize it for data tracking and measuring user behavior. With Google’s Universal Analytics shutting […]
Has your company seen exponential growth over the past year? Have you reached a point where marketing can no longer be done in-house? Or maybe your one-person marketing department could use a helping hand? Perhaps it’s time you outsource your company’s marketing! In this blog, we’ll weigh the pros and cons of how outsourcing marketing […]
Social media used to be a playground – a place where people could casually connect with others. But that’s no longer the case. Social is now a tool for businesses and individuals looking to be more efficient, effective, and influential. In this post, we take a look at what you can do when you outsource […]
If you’re reading this article, chances are that you are an owner of a business trying to be more visible and achieve growth for your company. In the past, you may have hired an agency or even done all the digital marketing on your own. You may also have spent a lot of money and […]
The internet has become a must-have tool for most buyers in the digital age. Today, the average person spends three hours using the internet, whether for communication, entertainment, research, information, or a whole other host of reasons. It’s safe to say, then, that small businesses should maximize their online visibility in 2022 for success. Unsure […]
Your online presence is key to establishing a digital marketing strategy that works for you – without one, you won’t be able to build your brand, connect with your target audience, and capture the type of leads you want for your business. Across the board, from your website to your social channels, your online presence […]
As a school, your marketing should never take a day off. Across the year, around the clock – a school’s digital marketing strategy should always be at the top of its game. When it falls off, it can mean great consequences for your school in terms of advertising, funding, and, most importantly, enrollment rates. With […]
The digital landscape of today calls for digital solutions to marketing that are both diverse and adaptable – without this flexibility, a business isn’t positioned for success in the long term. Through more manageable, trackable marketing solutions with an emphasis on the customer and user experience, organizations can enhance their digital marketing approach the smarter […]
Finding a Project Management Platform That Works for You By Samantha Storms It’s no secret that a good project management tool can completely transform the way you and your team work—for the better. From the planning stage of your project to its execution, all the way to the monitoring of your progress, effective project management […]
The demise of browser cookies could create a Golden Age of digital marketing The future could see a wave of innovations that help consumers opt out of data collection. So it’s up to the advertising industry to find ways to get these educated, empowered consumers to opt back in. By Hunter Jensen Source: TechCrunch Depending […]
The Digital Wild West: Surviving Ransom-Driven DDoS Attacks Across the Internet, organizations of all types, sizes, and structures are combating cyber attackers as a rise in ransom-driven distributed denial of service (DDoS) threats overwhelms mission or operation critical online systems. Ransom-Driven DDoS Attacks An RDDoS can manifest itself in different ways depending on both the […]
How To Capture ‘Hand-Raisers’ With Digital Content Marketing In today’s online ecosystem, content marketing is critical. Original, high-quality and engaging content is one of the best ways to cultivate brand awareness, build trust, generate leads and position our organizations as industry authorities. By Jessica Wong Source: Forbes But why is content so effective when it […]
The Secret to Writing Effective Marketing Copy Effective marketing copy makes you feel something. Good writing takes you places. That’s why strengthening writing and storytelling skills is so important to the establishment of an effective digital marketing plan—regardless of your business, clientele, or industry. At ONE18MEDIA, we’re in the business of delivering our clients with […]
7 Things to Do Before You Start SEO By Jill Kocher Brown Source: JumpFly Congratulations, you’re starting a new search engine optimization (SEO) program. Now is the time to plan ahead and make sure that all of the pieces are in place to make that program successful. Follow these seven steps to get started on […]
In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship.
The World of Paid Advertising: What It Can Do For You For many business owners looking to expose their company to a larger online audience, paid advertising can mean the difference between a stagnant digital marketing strategy and one that generates real, meaningful leads. You’ll find paid advertising in every corner of the internet. In […]
3 Tactics to Multiply Conversions in Your Next Marketing Campaign By Alexander Lewis Source: Built In The pandemic brought many brick-and-mortar businesses online for the first time. It also inspired the launch of thousands of new e-commerce stores as online shopping rose to new all-time highs. As a result, the fight for customer attention has […]
Budget-Friendly Digital Marketing For Small Businesses In 2021 By Nick Quirk Source: Forbes In 2020, small businesses faced more challenges than we ever expected. A hard year revealed our efforts and resilience in difficult times. We all look back at the shutdowns, the quarantining and the losses and say, “Now what?” Now, it’s time to […]
Is TikTok the Future of Digital Marketing? By Logan Mahan Source: Inside Hook On International Women’s Day this year, Burger King made a colossal blunder. The fast-food burger chain’s UK Twitter account tweeted: “Women belong in the kitchen.” But surprise! They weren’t actually using the misogynistic phrase in its typical misogynistic usage on a day to […]
Website Building: A Checklist for Digital Marketers Your website is the face of your company. It’s the first interaction between you and your clients, and it’s often the only hub of company material that potential digital leads will see before making a decision about whether or not to do business with you. For these reasons […]
Twitter Shares Planning Guide for Your 2021 Tweet Strategy By Andrew Hutchinson Source: Social Media Today Two key elements of an effective social media marketing strategy are planning and consistency. It takes planning to ensure that you’re communicating with your target audience, that you’re utilizing the latest best practices, and that you’re tapping into key […]
LinkedIn Adds Swipe-Up Links to LinkedIn Stories By Andrew Hutchinson Source: Social Media Today After it was spotted in testing back in September, LinkedIn has now officially launched the capacity to add links into your LinkedIn Stories – though it’s not available to all users at this stage. As you can see in these screenshots, posted by social […]
America’s growing fake news problem, in one chart Americans consumed twice as much dubious news in 2020 as they did in 2019. By Emily Stewart Source: Vox America’s fake news problem is getting worse, not better. According to an analysis released by NewsGuard and first reported by Axios’s Sara Fischer on Tuesday, websites that provide “unreliable news” increased their share […]
5 Social Media Marketing Mistakes You Need to Avoid By Jeremy Knauff When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, most people said the same about that. Today, it’s […]
Four Tips To Bring Your Small Business Online By Max Yarchevsky Source: Forbes The question “Do I really need to go online?” can make many entrepreneurs lose their appetite and even sleep. Urged by the media and competitors, some businesses simply can’t say definitively yes to the idea, nor can they drop it entirely. For […]
3 Strategies to Personalize Your Social Media Marketing Campaigns By Jock Breitwieser Source: Business2Community Any marketer or social seller should know how impactful personalization can be within their marketing. Epsilon research recently found that 80% of consumers are more likely to do business with a company that offers a personalized experience. Personalization allows you to provide specific […]
Growth Leadership And Transformation Go Hand In Hand It will take a new generation of growth leaders to captain the 21st Century Commercial Model. By Stephen Diorio Source: Forbes The pandemic induced recession has created a dramatic shift to digital selling channels and tighter controls over sales and marketing spending. This has accelerated the mainstream adoption […]
Now Is the Time for B2B Marketers to Lead Customer Experience By Rhoan Morgan Source: CMSWire Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade. More than any other discipline, marketing has rapidly evolved into a primarily digital and […]
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts Facebook continues to expand Shopping capabilities and features across its platforms. By Ginny Marvin As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and […]
By Jay Baer Source: Convince and Convert Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so. But you cannot just continue with your regular social media strategy, content, and […]
By Alexa Wang Source: Flux Social media advertising has become the holy grail of marketing strategies. In the past few years, social media platforms have developed by leaps and bounds, surpassing everyone’s expectations and carving out a place for themselves among viable marketing channels. So, it only makes sense to leverage these websites to help […]
Facebook Announces New Emotional Health Resource Center By Emma Wiltshire Source: Social Media Today As if a global pandemic wasn’t hard enough in itself, COVID-19 has opened up the floodgates to mental health challenges around the world. With global mental health issues on the rise, medical experts are teaming up with social media platforms to […]
By Andrew Hutchinson Source: Social Media Today As we head into the peak holiday shopping season, Instagram has this week published a new set of guides on how businesses can utilize Instagram shops, in order to reach potential customers via the platform. Facebook first announced Instagram Shops back in May, and they’re gradually being made […]
By Andrew Hutchison Source: Social Media Today Facebook has today hosted its annual Communities Summit, which, like all events in 2020, is entirely online – you can re-watch all the keynote speeches and events here. And as with past Communities Summit events, Facebook has announced a range of new features for groups, and provided some new insights […]
By Aaron Orendorff Source: Copy Blogger So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: […]
By Matt Southern Source: Search Engine Journal LinkedIn is widely rolling out a refreshed design with new features including stories and improved search results. LinkedIn is unveiling a redesign which comes with an improved search experience, along with stories and new messaging features. Now at 706 million members worldwide, LinkedIn has seen a 50% increase […]
By Augustine Fou Source: Forbes Digital Marketing Is Like Baseball; Mostly The Catching Part I love digital marketing. I’ve been a digital marketer for 25 years, since 1995. But I hate what’s going on in digital marketing today. Advertisers are wasting billions of dollars doing digital marketing incorrectly. I’ve written about this elsewhere [1, 2] so […]
ONE18MEDIA President AJ Sonnick was interviewed recently for a music business marketing course offered by Five Towns College to speak to students about the most effective techniques for marketing your business to your unique industry and maximizing your company’s success with new and potential customers.
5 Digital Marketing Trends for 2020? By Marc Berman Source: Programming Insider Digital marketing is one of the best ways to reach out to millions of people out there. A larger percentage of the world’s population has access to the internet. Using this avenue to market your products or services will help you generate more […]
By May Habib Source: MarketingTech Watching Nicole He’s robot interview Billie Eilish might convince you that artificial intelligence could never replace human journalists. Yet the robot’s nonsensical questions (such as “Have you ever seen the ending?”) evoked thoughtful and amusing responses from Eilish — a feat that journalists often struggle to accomplish. After the interview, Eilish described […]
By Rahis Saifi Source: Business2Community “Intelligence is the ability to adapt to change” – Stephen Hawkins. These words said by the famous scientist feel even more important during this COVID-19 pandemic. Businesses all over the globe have been significantly impacted due to the epidemic. However, it has also taught us that doing our jobs from […]
By Dan Moyle Source: Business2Community Are you a frustrated marketing manager at a company where your management team holds back on digital marketing? Do any of these situations feel familiar? Management isn’t fully supportive of a digital-first mindset Your sales department resists change and new methodologies Your sales team colleagues don’t know what the marketing […]
By Deniz Doganay Source: Forbes As the pandemic continues to make its presence felt across the globe, businesses all over the world are feeling the aftermath. No matter what industry you’re in, you’re likely experiencing the effects of a crashing market, changing tides or financial circumstances you’ve never met before. While all of this can […]
By Sourjyendu Medda Source: Your Story The ongoing pandemic has drastically changed the way businesses operate. Due to social distancing, lockdown and restricted movement, there has been a sudden shift to digital platforms. COVID-19 has pushed digital adoption by 5x in the last three months, even in industries which were previously rigid and shy. Companies […]
Source: Big News Network The coming of the internet started an interesting age. Known to a few then, today there is a big number of internet users across the globe. Without any doubt, the internet has become a significant part of our lives. From watching movies and reading books to ordering groceries and even connecting […]
By Kara Coleman Fields Source: U.S. News IF YOU WANT TO FIND NEW ways to capture consumers’ attention, learning digital marketing might be a good move. Digital marketing is an umbrella term for the methods businesses use to reach an audience through nontraditional outlets, including through email, a search engine results page or social media. One […]
By Jason Hennessey Source: SearchEngineJournal One of the surest signs that your digital marketing is falling flat is if you’re not seeing the results you want from your marketing campaigns. But determining whether your marketing needs an overhaul isn’t always that simple, as there can be many holes in your existing strategy. The truth is, […]
By Pia Silva Source: Forbes In today’s marketing world, many freelancers and small businesses are constantly trying to find new customers, thinking that this will help them grow their profits. In reality, they are chasing the wrong pathway to growth. Instead of trying to scale how many customers you have, I am all about trying […]
By AR Digital Media Source: Your Story Digital marketing is important because it helps businesses create their online presence and enhance their reach on the web. Whether it’s to increase brand awareness to drive conversion, digital marketing can prove a real asset for any organization and become a powerful tool in making a stronghold on […]
By Josh Howarth Source: Smart Brief The digital marketing landscape is changing rapidly. Just a few years ago, marketers were pouring their heart and soul into Facebook organic. Unfortunately, Facebook’s organic reach proceeded to take a nosedive as the efficacy of the platform’s paid advertising technologies became clear. Then, marketers flocked to new social media […]
By Sheryl Jones Source: AZ Big Media Digital marketing comprises all the internet as well as non-internet channels of digital nature for marketing. It majorly involves the usage of internet media like websites, SEO, etc. There are over a billion active users of the internet today, which is why the internet also doubles up as […]
Source: Forbes Internet usage, both on desktops and mobile, has been increasing at an exponential rate over the last decade. In recent months, users have defaulted to their electronic devices as a window to the world, providing a unique opportunity for businesses. Unfortunately, a lot of companies don’t delve into the online advertising space. Those […]
By Mike Wood Source: Forbes With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve, while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice […]
By Mostafa Razzak Source: Telecom At a time when there’s such public distress and general anxiety, marketers are in a difficult position. Unless you’re promoting day-to-day essentials that consumers need during a pandemic, marketing activities can quickly make your brand seem insensitive to the current situation. For some marketing departments, the solution has been to cut […]
By John E. Lincoln Source: Search Engine Land If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing […]
Source: GritDaily Running a small business often means that you have to make the most of a limited budget. While big companies have a lot of funds at their disposal, small businesses have to get creative in order to be able to compete. A crucial part of getting the word out about small businesses is […]
By Ankush Mahajan Source: Entrepreneur Digital marketing has come a long way from when it started in 1990. The story of digital marketing will not be complete without giving special credit to Google. Thanks to Google’s continuous efforts, we are in a golden era of digital marketing, where there are no more flashy websites, doorway […]
By Bernard Marr Source: Forbes In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead. The unprecedented, almost-total disappearance of all channels related […]
By Charles Mazzini Source: Forbes A study by Smart Insights (membership required) shows that 4 in 10 businesses don’t have a “defined” digital marketing strategy. What’s more, CNBC reported that “billions of digital marketing dollars are being wasted as online adverts miss their intended targets.” Without a digital marketing strategy, businesses may experience everything from […]
By Oganes Vagramovich Barsegyan Source: Forbes The digital marketing landscape is constantly changing as it evolves with new technology. As such, new trends, techniques and tools are introduced now and again, allowing businesses to better cater to the needs of consumers online and offline. I strongly believe that the following three trends are bound to […]
By Lee Wilson Source: Searche Engine Journal It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline. When marketing campaigns consistently perform year after year and momentum is positive, you may be fooled into thinking that everything […]
Source: TechTimes Businesses might need to redesign their websites in several instances over the course of time – for various reasons. But SEO Agency experts have observed that very often one thing they totally ignore is how the new website design will impact their digital marketing strategies. But that can be countered to a considerable […]
By Andrew Oziemblo Source: Forbes When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and […]
By Kristopher Brian Jones Source: Forbes Local businesses that hope to stay competitive in 2020 and beyond would be wise to invest in digital marketing. However, many small business owners don’t have the time to sit down, learn and implement the best digital marketing tactics for their needs, several of which I share here. That […]
By Arkady Bukh Source: Entrepreneur If you’re trying to introduce your law practice to a new level of online marketing, you may be feeling overwhelmed. A mere glance at the stats can scare you — the prospect of forking out up to $500 for a single click to your website isn’t appealing to everyone. However, I have seen […]
By Usman Raza Source: Business 2 Community Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. In […]
By Mat Zucker Source: Forbes Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. We all know and see the digital shift. But I still get asked what exactly is a digital […]
By Stephanie Burns Source: Forbes If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, with online […]
By Vikram Kumar Source: Entrepreneur From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last […]
By Nicole Martin Source: Forbes In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective […]
By Chad Vanags Source: eCommerceTimes Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions — and transactions — both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so important? Simply put, […]
Source: Forbes Everyone wants to know which trends are going to shape the next 5-10 years in business. While nobody has an exact read on what is happening, if you look at human behavior, it is generally fairly easy to predict what’s around the corner. Thanks to my work in the digital marketing industry, I […]
By Richa Pathak Source: Entrepreneur Artificial Intelligence (AI) is no longer the next big thing, it is now a big thing now in digital marketing. All digital marketing operations are now affected by AI-powered tools. From startups to large firms are opting for AI-powered digital marketing tools to enhance campaign planning & decision making. AI-based […]
By Shane Barker Source: Business.com Want to do social the right way? Discover the steps to create an effective social media marketing strategy for your brand. In this age of social media, it’s a huge mistake for a brand not to leverage social platforms. Social media acts as a bridge between your brand and your […]
By Sasha Berson Source: Forbes Decades since the advent of the Digital Revolution, there are industries that still view digital marketing as nearly irrelevant to their business — industries where business owners are “too busy” because there is “enough work” coming from non-digital channels. Until there isn’t. Whether you’re looking to carve out a niche […]
By Luis Garcia Source: Entrepreneur Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. OK, cool. Now that that’s handled, let’s get into some of the less-obvious, […]
By Chris Porteous Source: Entrepreneur In this online-consumer age, it can make or break growth and survival. Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing […]
By Chris Makara Source: MarTechSeries Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on […]
By Tripp Donnelly Source: Forbes To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.’” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes […]
By Andrea Park Source: Beckers Hospital Review Just as most organizations have finally gotten on board with using advanced analytics to guide digital marketing strategy, research has found that the most effective marketing still relies on good old-fashioned human insight. The findings are on display in advertising research firm WARC’s new Effective Innovation Report, drawn […]
By Abhishek Shah Source: Entrepreneur Every new year brings with it the promise of a new beginning. 365 new opportunities some say. Well, for marketers like me, it is indeed a single golden opportunity to pick lessons from the past and prepare for a better year ahead. Needless to say one must draw new resolutions […]
By Marc Keating Source: AIthority Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learningand Big data are the new innovations powering this tech-driven marketing revolution. Yet, Digital Marketing is still in its infancy – around 25 years since it began. However, organizations with the will and rigor to […]
By Daniel Gilbert Source: eConsultancy Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms […]
By James Bourne Source: Marketing Tech News How should marketers prepare for the incoming move of Generation Z into the workplace? According to a new report, the narrative of a more conscientious, ethical generation is mostly true – but don’t feed any stereotypes. The 2019 AFFDEX report, from student discount hub UNiDAYS, found Nike, Netflix […]
By Nick Hardwick Source: Trendin Tech In the past, SEO was considered optional, or at the very least, more important for newer businesses without substantial referral business. Over the past five years that has changed; small business owners know they need SEO. The thought of not being on page one of Google’s search results keeps […]
By Lee Wilson Source: Search Engine Journal Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults having social media profiles, it’s time to rethink […]
By Paul Talbot Source: Forbes It was inevitable. Digital marketing growth is slowing down, and its share of total ad spend is approaching its plateau. That’s one of the insights in GroupM’s latest media expenditure forecast, This Year, Next Year. The forecast anticipates global ad spend to keep growing through the rest of 2019 and […]
By Wendy Stokes Source: The Frisky If there’s one thing people can’t seem to stop, it’s the act of building. In fact, this industry creates about $1.3 trillion worth of structures every year. If you have a contractors business, then you’ve definitely entered into a gold mine. However, in this gold mine, you’re not the […]
By Abuhuraira Ramay Source: Business 2 Community When you want to promote your business effectively and efficiently then this is something you need to do right away. We all know that newspaper promotions and radio ads are still useful for small business advertising, but let’s just face the fact, In today’s dynamic business environment these […]
Source: Lyfe Marketing Sometimes online marketing can feel like a race to reach the most number of customers. That is how businesses view the constant struggle to beat the competition, with the ultimate goal of selling their products and providing their services. So what do entrepreneurs do? They utilize the best tool available to them […]
Source: Lyfe Marketing A small business without a digital advertising strategy is like a ship with no captain. Sounds like an exaggeration? Not when you consider the stakes involved. More than two billion people are expected to make their purchase online by 2021. This huge figure includes both products and services. Looking at numbers alone, […]
By Ginna Hall Source: Marketing Week Marketers need a measurement approach that delivers insights at the same speed as they make decisions. Measuring your digital marketing performance – accurately – is vital to understanding what’s driving new and repeat business. But it can be difficult to get the right insights to support data-driven marketing. Tracking and […]
Source: Digital Agency Network Instagram has recently released a new function—Instagram Checkout. Users can now shop and proceed to check out the items without leaving the app. With the launch of this new function, Instagram is evolving into a marketplace, instead of being “just” a great social media platform. By keeping users in the app […]
Source: Digital Agency Network There are a dozen reasons why every business needs a website, especially one that is up to date. Also, only having a website is not enough, companies need to update their business websites regularly. However, many small businesses are still on the fence about investing in building a new, modern website. […]
By Syed Balkhi Source: Entrepreneur It has no physical form, and therefore little or no development cost; but a ‘digital product’ like an ebook or audio cost can earn you a bundle. In the past, creating your very own product may have seemed like a pipedream. There was so much work involved in building a […]
By Brent Barnhart Source: Sprout Social Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its […]
By Aimee Tariq Source: Entrepreneur One survey said 72 percent of teens use Instagram. That’s a ready-made audience you need to consider. Instagram has rapidly grown into one of the most popular social media platforms in the world, especially among the younger demographics. In fact, survey data from Pew Research revealed that 72 percent of […]
By Debbi Doughtery Source: MarTechSeries Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal. It’s on marketers to determine the best engagement strategy for each platform. Where can they start? It’s critical to […]
Source: Mobile App Daily Being problem solving and people focused are the main factors that contribute to an app’s success. With 99.99% mobile apps, the goal or vision is profit and profit maximization. Sometimes, your app will be a supportive revenue generating platform but sometimes it can be the only revenue generating activity in certain […]
By Yam Regev Source: Social Media Today Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to […]
By Lilach Bullock Source: Social Media Today For social media managers, time is a precious commodity. The online world never sleeps, and in order to be successful, it’s essential to be on the ball, to as great an extent as humanly possible. Trying to maintain high levels of productivity, while simultaneously juggling the tasks of creating […]
By Andrew Hutchinson Source: Social Media Today I don’t know what to make of this. According to reports, Facebook is now testing a new ‘Text effects’ option for News Feed posts which would enable users to apply a range of stylized text types within their Facebook updates. This example was provided by user Scott Grenney (and shared […]
By Dhariana Lozano Source: Social Media Today One of the most common questions I hear is – “Dhariana, how often do I need to post on social media?” The answer isn’t always so clear cut – in this post, I’ll outline some of the questions I ask when determining how often a brand should post on […]
By Michelle Joe Source: Digital Agency Network Who doesn’t want a successful business with a loyal customer base? Attracting and retaining customers is the most important marketing goal for small businesses in 2019. Reputation management is an excellent skill small business should work on to achieve these marketing goals. After the fraudulent practices of corporations […]
By AJ Agrawal Source: Entrepreneur Despite the traditional saying that “All press is good press,” anyone who runs a business knows that isn’t really true. In fact, it seems like it’s easier than ever these days to get attention that has a negative impact on your business and a correlating effect on your revenues. Even press […]
By Abhishek Talreja Source: Digital Agency Network Email marketers have a variety of tasks on their platter. From building email lists to crafting and scheduling newsletters to measuring the results, there never seems to be enough time in the day for the ambitious email marketing specialist. But as they say, it’s smart-work that wins over […]
By Barrett Wissman Source: Entrepreneur Over the past few years, we’ve witnessed the rise of the Instagram influencer. Influencers have developed into content creators who wield enough marketing power to attract attention from major brands willing to engage in bidding wars over their next sponsored post. According to Mediakix estimates, influencing on Instagram is already […]
By Michelle Joe Source: Digital Agency Network Cybercrime have extensively become a great threat for web users and website owners. This is a result of poor website security and people need to take intense care about it in order to sustain their businesses. Identifying threats is something important but preventing them is way too important. […]
By Jenny Harrison Source: Digital Agency Network Social Proof has been quite prominent and a prevalent concept that applies to any field of business and commerce. This concept is directly correlated with the success of the brand and how the business is targeting its potential customer base. Put yourself in your consumer’s shoes, would you […]
By Melissa Burns Source: Digital Agency Network Probably every web designer who starts out as a freelancer has at least some hopes or aspirations towards creating his own marketing and web design agency and scaling it into a booming business successfully dealing with dozens of employees and customers on a regular basis. However, rising from […]
By Krystle M. Davis Source: Forbes People are spending more time than ever consuming content. But with so many voices and choices, what makes an audience tune in and what makes them bounce? Adobe recently surveyed 1,000 U.S. consumers who own at least one digital device (i.e., a smartphone, tablet or computer) to find out. […]
By Maciej Duraj Source: Forbes I have recently covered branding in terms of digital linking of company name and products to specific links related to a company brand domain or URL. However, I covered the topic in tandem with digital asset management and in a way branding is a topic all onto itself deserving more of […]
Source: Entrepreneur Podcasting was once regarded as a self-indulgent hobby for individuals who relish the sound of their own voice — and to an extent, it still is. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. (Some experts have gone so far […]
Source: Entrepreneur Here’s a new one to file under “Things You Never Knew You Needed”: a link shortener. Link shorteners are exactly what they sound like: tools that take a too-long URL and condense it into a new, briefer one. According to the project management platform CoSchedule, link shorteners were introduced initially because email systems […]
By Roman Daneghyan Source: Martech Advisor Video marketing has been an ongoing trend for a while now, and it isn’t going away anytime soon. More and more brands are leveraging video content to grow their businesses and increase online reach, and it works. According to some reports, branded video content viewership has gone up by 258% […]
By Janeene High Source: Tap Into “The best place to hide a dead body is on page 2 of the Google search results” That quote was published on inbound.org years ago and while it has been floating around the internet since it is still as relevant now as it was then. Nothing emphasizes the importance of Search […]
Source: Digital Agency Network Email marketers have a variety of tasks on their platter. From building email lists to crafting and scheduling newsletters to measuring the results, there never seems to be enough time in the day for the ambitious email marketing specialist. But as they say, it’s smart-work that wins over hard work when […]
Source: Digital Agency Network Every marketer is plagued with countless and sometimes contradictory methods to write a marketing plan. But at least we all agree on one thing, a failure to plan is a plan to fail. When it comes time to plan we all hop into research mode, look at what we did before […]
By Roma Kapadiya Source: Martech Advisor Are you tapping the business potential that social media channels have? Roma Kapadiya, Web Researcher and SEO Consultant talks in depth about the use of social media and how can it affect your business. Social Media applications are the highest used web and mobile applications across the globe. People […]
By Robert Brill Source: Forbes Digital advertising is one of the most powerful and most popular methods of reaching consumers and driving business results. Digital ads allow advertisers an incredible amount of control over messaging and creative rotation. And the digital world permits tremendous flexibility in market segmentation, ad frequency and overall campaign scale. To […]
By Karina Tama Source: Forbes At the start of each new year, I like to take stock of my digital marketing business and reflect on the strategies that worked okay, those that didn’t work at all and those that worked incredibly well. Doing a quick review of the prior year’s strategies helps me to narrow […]
By T.J. Welsh Source: Forbes As brands strive to remain competitive, efficiency and customer experience are top priorities in marketing today. With so many tools on the market, marketers know they have to stay on top of things or risk being left behind. As 2019 rapidly approaches, you’re likely sitting down to plan out your […]
By Nicole Martin Source: Forbes Digital marketing is on the rise across the world with advancements in data, technology, AI and analytics and with that comes new opportunities in different cities, besides just the obvious hubs like New York, L.A and San Francisco. Based on research from a recent report from Mondo and salary comparisons […]
By Tereza Litsa Source: Clickz A digital marketing strategy needs to be frequently revised to stay successful. Here are the latest trends to keep an eye on for 2019. Technology keeps evolving and we all need to keep up with the latest trends to make sure that we develop successful marketing tactics. It’s the perfect […]
By Rachel Strella Source: Social Media Today As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the new year. And I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels […]
By Terence Murray Source: Adotas Emarketing and digital marketing… aren’t those concepts too similar? You simply treat e-marketing as part of your digital marketing campaign, so you don’t pay much attention to what’s better, right? Well, it’s time to start making a clear difference. Before we start outlining the trends that should help you choose a […]
By Chris Loretto Source: Marketing Land From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. The momentum sparked in 2018 is on track to accelerate in 2019 as technology advances and our digital-driven world continues to evolve. Here are the top […]
By Diana Adams Source: Ericsson When was the first time you got breaking news on social media? For me, it was the news that Michael Jackson died on June 25, 2009. I read it on Twitter before any news outlet reported it. That was when I realized the power of social media. 180,000 tweets later, […]
By Paul Skeldon Source: Telemedia Online Social media has become one of the most crucial tools of any business’ digital marketing strategy. Companies can now reach more potential customers all through the power of the Internet and its global community. People are generally in a consumer mindset and not in business-mode when they go online […]
By Nicole Martin Source: Forbes When asked what degree I have to be in digital marketing, I get very confused looks when I tell them that not only do I not have a marketing degree, I actually have two degrees in journalism. In fact, at least half of my digital co-workers have journalism degrees or something […]
By Jonathan Long Source: Huffington Post Businesses thrived long before the internet was invented. The internet gives us a new way to market and operate, but there are still some businesses that are stuck on their old ways, ultimately missing opportunities. Some business owners are stubborn and some are just straight-up scared of change. There […]
By Andrew Hutchinson Source: SocialMediaToday Facebook has been developing its image recognition capacity for some time, and is already utilizing its advanced object identification tools to help categorize and sort photos on its main app. Now, those same tools are being extended to Instagram, with the visual-focused app this week announcing the addition of automatic alternative text to provide descriptions of […]
By Amy Gesenhues Source: Marketing Land The new LinkedIn Pages are currently rolling out in the U.S. LinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience in the U.S., with plans to expand globally in the coming weeks. The new Pages […]
By Amy Gesenhues Source: Marketing Land The community-building platform offers brands a backdoor into more engagement, deeper connections with consumers. At the beginning of 2018, Facebook switched up its algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from businesses, brands and media. The […]
By Robert W. Bly Source: Entrepreneur Let’s review how you can use direct mail (self-mailers and postcards), conventions, meet-ups and trade shows, and TV and radio spots to grow your email list. But first, an unexpected offline list-building strategy: cold-calling. Cold-calling Nobody likes the idea of calling someone out of the blue. Bear with me for a […]
By Rocco Baldassarre Source: Entrepreneaur For most businesses, starting an online marketing campaign is a natural choice. Many companies invest in search network campaigns to serve existing demand, commonly known as a pull campaign. On the other side of the coin is a push campaign. A push campaign presents products and services to an audience without serving an initial demand. […]
By Vandita Grover Source: Martech Advisor As we inch closer to the end of the decade, the world of marketing will witness significant changes and social media marketing will be at the core of most marketing strategies. In this article, we look at a 10-step guide to emerging trends in social media marketing and how […]
By Dom Nicastro Source: CMS Wire Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier? Some say social media marketing success means looking beyond ROI, while others adhere to the age-old […]
By Nidhi Dave Source: Single Grain As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time […]
By Jason R. Rich Source: Entrepreneur Virtually every video you produce will require at least some level of editing and post-production, even if you’re going for a grass-roots, low-budget look. Plan on spending considerable time editing and re-editing your videos until every second, scene and shot work together to achieve your goals, adhere to your company’s […]
By Dan Gingiss Source: Forbes Conventional wisdom says that companies should respond to everyone on social media. When people take the time to compliment a company, they want to be acknowledged; when they have a complaint, they want empathy and a resolution; and when they have a question, they just want the answer. But some people […]
By Adam Bornstein Source: Entrepreneur Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media? — Chris G., Minnesota Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is not about manipulating tools like search […]
By Katrina Niemisto Source: Marketo Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? You probably don’t need someone else’s creativity, but you might be able to benefit […]
By Danielle Narveson Source: Marketo If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new […]
By Andrew Broadbent Source: Entrepreneur Millennials and, in fact, all demographics like brands that are fun and approachable. Netflix didn’t become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiatives to grow its subscription base, all the while reducing churn and cancellations. This media services […]
By Sujan Patel Source: Entrepreneur I like talking to new people and getting to know them. I’m never one to turn down invites to social engagements, either, because I think talking to people in person, one on one, is the best way to learn more about them. The same should be true about your relationship […]
By Susan Friesen Source: Born2Invest Instagram is a powerful tool that lets brands interact with their followers. These four tips can help entrepreneurs build their brand on social media. One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social […]
Source: AME Info Digital marketing is a powerful and varied tool. Every business now has ways to put themselves in front of their audience – from digital display ads and Facebook retargeting, to PPC, SEO and buying influencers. Yet these marketing methods will significantly eat into your budget and will also fail to give you […]
19Source: Business of Fashion Drew Elliott’s career at Paper Communications has seen him transition from intern to co-owner and creative director of the renowned New York publishing and marketing company. Here, he shares his exclusive insights on how he tailored his work experience to master a career in digital marketing. How did you gain work […]
By Rebecca Redelmeier Source: PR Daily Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers. Social marketing tools, technology and tactics have become an essential part of […]
By Ryan Ayers Source: Business.com Small business owners often want to have their hands on marketing efforts – and when you first start out, you may need to. But as you scale, you’ll eventually need to rely on a marketing expert to not only increase effectiveness, but also save time and energy to focus on […]
By Michelle Garrett Source: PRDaily If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Even before there were social media platforms to consider, it was always true that once you’d earned a media placement through public relations, you needed to share it. You’d post it on your website, maybe […]
By Maria Jones Source: Innovation Enterprise Being an ambitious entrepreneur operating a small online business, you will obviously go to any lengths to ensure your establishment stands out in the marketplace. This implies taking necessary steps to adopt and exploit the potential modern, cutting-edge technology as it rapidly evolves. After all, the digital interconnective is […]
By Robert W. Bly Source: Entrepreneur Content marketing should definitely be one of the arrows in your services marketing quiver. Content marketing has become a major component of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this year. But, what exactly […]
By Karl Wirth Source: Entrepreneur As a Christmas present a few years ago, my wife set up an appointment for me with a personal shopper. The clothes he picked were great, but the personalized experience kept me coming back after that first meeting. I’d been shopping at the same department store for 10 years. I might as well […]
By Syed Balkhi Source: Entrepreneur If you didn’t know it already, Pinterest is a blogger’s best friend. You may have thought the platform was useful only for finding recipes, home decor and DIY projects; but in fact it’s so much more: Every single day, 2 million people post pins on Pinterest and a large number of those pins come from […]
By Jonathan Chan Source: Huffington Post When you’re looking for solid advice for launching a successful startup, it makes sense to turn to experts like Gary Vaynerchuk for advice. Gary is a serial entrepreneur and New York Times best selling author. In the book Foundr V1.0, when asked to share his top tip for startups, Gary says to […]
By Marc Vartabedian Source: Wall Street Journal Shares of Twitter Inc. TWTR -8.03% and Facebook Inc. FB -2.19% endured a surprise rout this week, as investors were rattled by signs that users are souring on the social-media stalwarts. Twitter said Friday that its number of monthly users dropped in the second quarter and could continue to fall as it purges fake accounts, results that echoed Facebook’s […]
By David Sable Source: Huffington Post “[What information consumes is] the attention of its recipients. Hence a wealth of information creates a poverty of attention.” -Herbert Simon, Nobel winner, Economics (1978) Think about that for a moment. Since the advent of movable type heralded the evolution of readily accessible information, our senses have been assaulted […]
By Farhad Manjoo Source: The New York Times One secret to longevity as a pundit is to issue predictions that can’t be easily checked. So here’s one for the time capsule: Two hundred years from now, give or take, the robot-people of Earth will look back on the early years of the 21st century as the […]
By Siva Yenneti Source: Huffington Post Social media is used for just about everything these days. Why not use it for gathering sales leads? When you use your social media leads for your marketing automation methods, you can convert your fans into customers by building a social media marketing funnel. And, most importantly, you don’t have […]
Brianna Beaumont Hofstra University Journalism What is your favorite aspect of digital marketing? I like working with WordPress. Learning new aspects of WordPress and how to make a great looking site is fun and a good skill to have. What is the best piece of advice you received from […]
By Eric Karkovack Source: speckyboy With the sheer number of devices and screen sizes out there, responsive design has become standard protocol. It’s vital that we design for and test our websites to ensure that users can navigate and easily access content – regardless of how they’re accessing it. As with just about everything in […]
By Brian Peters Source: Buffer It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. As marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy – often leaving what used to work in […]
By: Ted Vrountas Source: Marketo When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that businesses with 40 or more landing pages generate 12 times more leads than those with 1 to 5. But just building more landing pages doesn’t guarantee more […]
By: Shama Hyder Source: Inc The future is here. Virtual reality and augmented reality have been blowing minds in the world of gaming for some time now, but there’s a lot more to these cutting-edge technologies than just letting you outrun zombies in a post-apocalyptic world. VR and AR have many other applications – particularly […]
By: Forbes Communicating Council Source: Forbes Marketing is always changing, especially in today’s society of social media, automated ad tech and audience analytics. Brands need to keep up the changes and trends to successfully reach their audiences, especially when customers have become more skeptical of advertising. Members of Forbes Communications Council deal with marketing every […]
By Robert W. Bly Source: Entrepreneur When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of site traffic. Content marketing Content marketing gives you dozens, if not hundreds, […]