By Robert W. Bly Source: Entrepreneur Let’s review how you can use direct mail (self-mailers and postcards), conventions, meet-ups and trade shows, and TV and radio spots to grow your email list. But first, an unexpected offline list-building strategy: cold-calling. Cold-calling Nobody likes the idea of calling someone out of the blue. Bear with me for a […]
By Rocco Baldassarre Source: Entrepreneaur For most businesses, starting an online marketing campaign is a natural choice. Many companies invest in search network campaigns to serve existing demand, commonly known as a pull campaign. On the other side of the coin is a push campaign. A push campaign presents products and services to an audience without serving an initial demand. […]
By Vandita Grover Source: Martech Advisor As we inch closer to the end of the decade, the world of marketing will witness significant changes and social media marketing will be at the core of most marketing strategies. In this article, we look at a 10-step guide to emerging trends in social media marketing and how […]
By Dom Nicastro Source: CMS Wire Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier? Some say social media marketing success means looking beyond ROI, while others adhere to the age-old […]
By Nidhi Dave Source: Single Grain As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time […]
By Jason R. Rich Source: Entrepreneur Virtually every video you produce will require at least some level of editing and post-production, even if you’re going for a grass-roots, low-budget look. Plan on spending considerable time editing and re-editing your videos until every second, scene and shot work together to achieve your goals, adhere to your company’s […]