By Marc Keating Source: AIthority Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learningand Big data are the new innovations powering this tech-driven marketing revolution. Yet, Digital Marketing is still in its infancy – around 25 years since it began. However, organizations with the will and rigor to […]

By Daniel Gilbert Source: eConsultancy Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms […]

By James Bourne Source: Marketing Tech News How should marketers prepare for the incoming move of Generation Z into the workplace? According to a new report, the narrative of a more conscientious, ethical generation is mostly true – but don’t feed any stereotypes. The 2019 AFFDEX report, from student discount hub UNiDAYS, found Nike, Netflix […]

By Nick Hardwick Source: Trendin Tech In the past, SEO was considered optional, or at the very least, more important for newer businesses without substantial referral business. Over the past five years that has changed; small business owners know they need SEO. The thought of not being on page one of Google’s search results keeps […]

By Lee Wilson Source: Search Engine Journal Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults having social media profiles, it’s time to rethink […]

By Paul Talbot Source: Forbes It was inevitable. Digital marketing growth is slowing down, and its share of total ad spend is approaching its plateau. That’s one of the insights in GroupM’s latest media expenditure forecast, This Year, Next Year. The forecast anticipates global ad spend to keep growing through the rest of 2019 and […]