By Chris Makara Source: MarTechSeries Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on […]
By Tripp Donnelly Source: Forbes To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.’” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes […]
By Andrea Park Source: Beckers Hospital Review Just as most organizations have finally gotten on board with using advanced analytics to guide digital marketing strategy, research has found that the most effective marketing still relies on good old-fashioned human insight. The findings are on display in advertising research firm WARC’s new Effective Innovation Report, drawn […]
By Abhishek Shah Source: Entrepreneur Every new year brings with it the promise of a new beginning. 365 new opportunities some say. Well, for marketers like me, it is indeed a single golden opportunity to pick lessons from the past and prepare for a better year ahead. Needless to say one must draw new resolutions […]