By Nicole Martin Source: Forbes In today‚Äôs marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective […]

By Chad Vanags Source: eCommerceTimes Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions — and transactions — both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so important? Simply put, […]

Source: Forbes Everyone wants to know which trends are going to shape the next 5-10 years in business. While nobody has an exact read on what is happening, if you look at human behavior, it is generally fairly easy to predict what’s around the corner. Thanks to my work in the digital marketing industry, I […]