Growth Leadership And Transformation Go Hand In Hand It will take a new generation of growth leaders to captain the 21st Century Commercial Model. By Stephen Diorio Source: Forbes The pandemic induced recession has created a dramatic shift to digital selling channels and tighter controls over sales and marketing spending. This has accelerated the mainstream adoption […]
Now Is the Time for B2B Marketers to Lead Customer Experience By Rhoan Morgan Source: CMSWire Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade. More than any other discipline, marketing has rapidly evolved into a primarily digital and […]
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts Facebook continues to expand Shopping capabilities and features across its platforms. By Ginny Marvin As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and […]
By Jay Baer Source: Convince and Convert Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so. But you cannot just continue with your regular social media strategy, content, and […]