What is it about tangibility that sparks curiosity? It’s the initial promise that readers will get a specific benefit, but many email marketers often hide behind empty promises. In a world where much of our customer engagement is happening online, it’s important to understand the power of tangibility in copywriting.  Tangibility is the quality of […]

With the rise in artificial intelligence (AI) software, some people are wondering if chatbots will soon replace copywriters. While it’s true that AI can write basic copy, there’s a lot more to great copywriting than just stringing together a few sentences. In fact, chatbots are already complementing the work of copywriters by providing another channel […]