The influence of Instagram influencers in the digital marketing industry cannot be underestimated – studies have shown that when brands work with these individuals, they can see an immense increase in their brand awareness and engagement. With social media use continuing to expand rapidly, it is more important than ever for companies to understand the […]

For digital marketers, leveraging the power of Google Ads can be essential to driving traffic and conversions. But in order to ensure your campaigns are successful, you need to avoid common mistakes and pitfalls that many people make when running their ads on Google. Don’t waste time or money with underpriced bids or poorly targeted […]