3 Digital Marketing Trends You Can’t Ignore In 2020

Feb 23 2020

3 Digital Marketing Trends You Can’t Ignore In 2020

By Oganes Vagramovich Barsegyan

Source: Forbes

The digital marketing landscape is constantly changing as it evolves with new technology. As such, new trends, techniques and tools are introduced now and again, allowing businesses to better cater to the needs of consumers online and offline.

I strongly believe that the following three trends are bound to gain almost explosive popularity in 2020.

1. Just Say It: The Rise Of Voice Searches And Digital Assistants

As CEO of a digital marketing agency, I have anticipated the boom of voice search as early as 2017, which turned out to be true. This year, experts predict that voice search will comprise half of all queries, regardless of the device used.

Voice searches fulfill the consumer need for urgency. Today’s shoppers have grown impatient, since they’ve become accustomed to the immediacy offered by their smartphones and the internet. This has changed their expectations of brands, and they demand swift, seamless experiences across digital platforms.

Targeting voice queries optimizes your website for featured snippets and zero-click searches as well. Most digital assistants only read back the top entry on the results page, and rich snippets usually occupy “position zero.”

Voice searches have different characteristics compared to typed queries. We use the following attributes when planning the voice search optimization strategy for our clients:

• Voice searches use natural language and questions instead of keywords. When doing a voice search, people ask as they would normally speak. The results are queries like, “What’s the temperature in Phoenix today?” This changes your keyword research. Instead of a string of words, aim for question-based searches instead.

• Create content that directly answers the query. The “People Also Ask” box on search engine results pages (SERPs) gives you a glimpse of other inquiries related to the original query. You can also answer these in your content to provide more value to the reader.

• Apart from targeting question-based searches, keep your tone conversational. Google’s latest algorithm update, BERT, lets the search engine understand the context of searches instead of nitpicking the individual words. This means Google can now process natural language better than ever. Leverage this new feature by prioritizing readability and simplicity in your copy.

Full Article

Have a Question?

Start your project today!

516.307.0872

ONE18MEDIA INC.

1560 Fifth Avenue

North Bay Shore, NY 11706

ONE18MEDIA Blog [ Latest Post ]
1990 to 2020: 30 Major Changes in 30 Years of Digital Marketing

By Ankush Mahajan Source: Entrepreneur Digital marketing has come a long way from when it started in 1990. The story of digital marketing will not be complete without giving special credit to Google. Thanks to Google’s continuous efforts, we are in a golden era of digital marketing, where there are no more flashy websites, doorway...

READ MORE .