3 Steps for CEOs Eyeing Social Media Success
By David Cohen
- Start with LinkedIn: The business network is the most popular with CEOs for a good reason; find out how to make the most of your profile and optimize your presence.
- Pick other networks and stick with them: CEOs can’t be on every network outside of LinkedIn, but they should be on some; learn how to determine which are the right ones for you.
- Avoid being boring: Social posts from CEOs are often dull, despite the executives being personally engaging; find out how to avoid this huge pitfall.