Email marketing is making a comeback! For years, it seemed that email as a legitimate form of advertising fell to the wayside — but now, digital marketers have cracked the code.
Utilizing a set of curated strategies, email marketing can prove to be a game changer for you, your business, and its online presence. Here are 3 effective strategies that’ll take your emails to the next level:
Unlocking New Segments of Your Audience
When it comes to email marketing, you can get really experimental to unlock new segments of your audience. To preface, email segmentation is the practice of breaking up your email list into smaller chunks based on certain criteria. You can segment based on location, age, consumer behavior, and more.
As content strategists, you’ll undoubtedly be working with a number of different verticals. Receiving email lists and then targeting new users based on unique criteria can expose new segments that your business can penetrate.
Moreover, if you’re trying to reach new segments of your audience such as people who haven’t yet purchased from your brand, there are other methods to employ. Perhaps some have expressed interest either through social media or by visiting your website at least once before. Consider sending them an email with just the right information, which could be exactly what they need for them to pull the trigger on their next purchase from you!
Receive Trackable Data from Your Audience
With email marketing, you can then receive trackable data from your audience? How? Well, with email segmentation, you can then analyze the behaviors of each group. For example, using a platform like MailChimp — which provides thorough analysis of your email efforts — can track how people are responding to your emails, how/what they click, what resonates, and more.
For example, if people are clicking through from an article about Facebook advertising but not responding to any other link within the same newsletter campaign/email (which means there might be something wrong with that particular piece, perhaps it’s buried too deep in a clunky email), then this information could inform your decisions to improve future email blasts. Perhaps you can add a call-to-action at the end or change the headline.
So now that you understand how email marketing can unlock new segments/opportunities for your business and how you can receive trackable data, that now begs the question — how can we monetize this?
Email marketing allows you to target the most loyal and valuable customers in an effective manner. In understanding their behavior, you can then tailor your email marketing in an effort to increase revenue. How? By offering value based on their activity and behavior.
You can also use this information to inform how you improve future campaign performances. You can see which subject lines are working best for different groups within your audience by testing different messages and analyzing their click-through rates (CTRs), open rates (ORs), bounce rates, and unsubscribe rates over time. You can also see how often they’re clicking on links within emails or taking action on other kinds of content such as videos or landing pages.
Boosting Your Email Marketing with ONE18MEDIA
Are you struggling to generate leads, push new products, or close the deal with your email marketing? Our experienced web wizards at ONE18MEDIA are dedicated to helping businesses across different industries expand their marketing efforts and, in turn, increase their revenue.
With our varied digital marketing strategies, ONE18MEDIA’s team has demonstrated proven success in lead generation and sales growth over the years. To learn more about how ONE18MEDIA can elevate your email marketing, please visit our website and get in touch to learn more!