Now more than ever, social media and its incredibly powerful influence is continuing to dominate the industries of marketing and online communication. One platform in particular has been implemented into the marketing and branding arsenals of countless companies: Facebook. Are you making the most out of your Facebook account?

Groups

Facebook groups are wonderful tools to start building your audience and attracting attention to your company’s brand. Begin by searching the website for relevant groups with user members of a target demographic that you’re trying to reach. By gaining the trust of these users, you establish a relationship that not only gets potential customers interested in your products and services but allows them to formulate a positive outlook on your brand from the initial conversation.

Chat Bots

Since such a large portion of our audiences are on Facebook, using the various methods of communication the site offers is key to leaving a lasting impression on potential clients. It can be difficult to communicate with a large number of customers one-on-one. Despite this, the demand for human-to-human communication is only continuing to increase. To keep your audience happy, consider incorporating chat bots into your Facebook messenger system. This article can give you some guidance on creating the bots for free if you don’t know how to code.

Audience Insights

If you’re familiar with Google Analytics, you know that getting an even deeper understanding of audience demographics is an incredible asset to any company. By knowing your audience, you’re able to use that information to market to a very specific group of people, boosting your impact and making key connections. With Audience Insights, you have access to data that includes geography, purchase activity, all the way down to the pages that your target users “like.” As this article explains, by knowing exactly what type of Facebook users you need to be targeting, your messages have a much better chance of being received and interpreted.

Facebook Live and Videos

As of 2016, videos on social media generate 1200% more shares than both images and text posts combined. Over are the days where a user will actually sit down at their desktop and read a full text post — companies must recognize this and prepare for the future of online marketing with audience preferences in mind. Facebook Live offers companies an incredibly unique entryway into the social habits of users. Today’s media consumer lives in the here and now. The Facebook Live feature allows companies to engage in real time, offering potential clients and customers solutions to their problems in a way that evokes immediacy, connectivity, and dedication.
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Samantha Storms, Digital Marketing Intern, ONE18MEDIA

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