If you’re reading this article, chances are that you are an owner of a business trying to be more visible and achieve growth for your company. In the past, you may have hired an agency or even done all the digital marketing on your own. You may also have spent a lot of money and time for nothing.
No, there are no magic buttons you can press or expensive consultants you can hire that will increase your ROI overnight. However, there are some digital marketing techniques that have been proven to work. Let’s explore them.
The Importance of Digital Marketing to Increasing Your ROI
The Internet has changed almost everything we knew about digital marketing, and it’s increased the number of ways we can reach and engage with customers. Today, the most successful companies are those that use digital marketing effectively.
To increase the ROI of your business, you want to start with a stronger online presence for your brand. With digital marketing solutions by ONE18MEDIA, the possibilities for growth are endless.
How to Increase Your ROI with Digital Marketing
When you’re trying to market your business, increasing your ROI can be a challenge. In fact, it’s one of the biggest challenges for businesses – because of that, many business owners don’t even know where to start.
To help you get started, here are a few easy ways that you can increase your ROI with digital marketing.
Re-optimize website images.
One of the best things you can do to increase your ROI is to re-optimize images on your website. Today, website speed is everything. If your site takes too long to load, people will click out of it, and that’s not going to be good for you or your business.
The size of images on your website matters. Not only does it affect the speed at which your website loads, but it also affects the amount of bandwidth being used by your website. A lower bandwidth means more money in your pocket because you’re using fewer resources and spending less on hosting fees.
Create a plan to cater to mobile users.
Mobile is everywhere. People have their phones with them all the time, and they’re using them to browse websites, shop online, and make purchases. For these reasons, it’s imperative that business websites are mobile-friendly. If you’re selling online, then a significant portion of your traffic comes from mobile users who won’t tolerate an unoptimized experience.
More than half of all web traffic comes from mobile devices now, so if your site isn’t optimized for mobile users, chances are good that you’re missing out on a lot of potential business. A responsive design is great if you don’t have one already, but ideally, you’ll go beyond that and create a plan to cater to mobile users and optimize the mobile experience for your website.
Create relevant and high-quality content.
A growing number of consumers who rely on the Internet to make purchase decisions are becoming increasingly wary of traditional advertising. Instead, they’re turning to social media sites, blogs, and forums for information about products and services. If you don’t create content that speaks to them directly, you risk losing business to your competitors.
Once you have an idea of who your target audience is and what kind of content they respond to, the next step is developing an effective distribution strategy for that content. Publishing blog posts or videos on your website is important, but sharing it across social media channels will also help increase online visibility.
Use multimedia materials to your advantage.
There are many things you can do to boost your profits, but one of the easiest ways to increase ROI is by using images and videos on your social media channels. People don’t have time for complex messages or visuals, so keep them short and simple. Use visuals that clearly and simply convey a message that people can easily understand at first glance.
If you’re creating an infographic or video, make sure it is original content that will reach your audience in a way they haven’t heard before. Creating new content every day can be time-consuming and expensive. Instead of having to create something new each time you post, reuse existing content in new and creative ways to extend the life and impact of your digital marketing materials.
Implement paid advertising into your digital marketing strategy.
Paid advertising is one of the best ways to drive traffic to your business’s website in a short amount of time. It’s also a great way to test new products and services before committing to a full-blown marketing campaign.
Running ads on social media sites such as Facebook and Twitter is easy because these sites provide tutorials on how to set up your own account and pay for ad space. On Google, you can use AdWords to create a search engine marketing (SEM) campaign that will help you reach more customers online.
If one thing is certain, it’s that running a business is tough. You have tight budgets and a lot of competition to deal with – we get that. When you hire a team of digital marketing experts like ONE18MEDIA, you’ll be able to take your business to the next level of success with online marketing. So don’t wait any longer, start increasing your ROI today by contacting the ONE18 team today!