How to Get Started on the Most Popular Social Media Networks
By Jilly Badanes
Social Media Examiner
Are you starting a new social media presence?
Do you know what to share on each platform?
In this article, you’ll discover tips to guide your posting on six social media networks.
#1: Start a Conversation on Facebook
People typically use Facebook to catch up on news and chat with friends. If you want to connect with your audience, you can’t just copy a headline and call it a day.
Instead, ask a question or tease what makes your post interesting. Picture someone sharing the post with their friends. Encourage that with your tone.
Resize your photos to fit the vertical pin standard. The recommended size is 600 x 1200 pixels. To add more interest, you may want to combine a few photos or add a text overlay.
Pinners are more active in the evening and especially on Saturday. Schedule your pins in the evening and make sure you spread them out. If you upload a group of pins at the same time, you’ll likely miss out on some engagement.
#3: Join the Conversation on Twitter
People typically go to Twitter to have a conversation or follow news at a specific moment in time. It’s a great place for you to share product updates and news or answer questions from your users or community.
Your space and time are limited on Twitter, of course. You have 140 characters to share your take on your link or ask a question. Add one or two relevant hashtags to connect your post to a conversation or community.
If you add photos or other images to your tweet, you can boost your retweets by as much as 150%. Horizontal images perform best on Twitter. Keep your images around 440 x 220 pixels.
Twitter generally sees the most activity between 1 and 3 pm on weekdays. But because a tweet’s half-life is just a few hours, it’s good practice to share your content more than once, perhaps in prime time and in the evening or early morning.