How To Improve Your Blog’s SEO By Keeping Visitors Longer
By Jawad Khan
Source: Business 2 Community
The average time readers spend on your blog is one of the best indicators of the usefulness of your content.
The longer people stay on your site, reading your content and exploring blog archives, the higher your chances of converting them into subscribers and customers.
Average time on site is, of course, a key SEO metric as well, and one of the user experience factors Google uses to understand the quality and relevance of a piece of content. In a detailed SEO study, Brian Dean (Backlinko) found that the average time users spend on a site has a strong relationship with search engine ranking.
If you’re not sure what I’m talking about, you can check the average session time of your blog in your Google Analytics dashboard.
So, how exactly can you improve this metric and keep readers on your blog longer?
Here are 5 things that’ll make a difference right away…
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