How Artificial Intelligence is Changing the Landscape of Digital Marketing

Sep 27 2019

How Artificial Intelligence is Changing the Landscape of Digital Marketing

By Richa Pathak

Source: Entrepreneur

Artificial Intelligence (AI) is no longer the next big thing, it is now a big thing now in digital marketing. All digital marketing operations are now affected by AI-powered tools. From startups to large firms are opting for AI-powered digital marketing tools to enhance campaign planning & decision making.

AI-based tools are now a flourishing market, with a drastic change in demand. According to most of the digital marketers AI enhancing all the areas where the predictive analysis, decision making & automation efforts required.

How AI is adding value to digital marketer’s life?

Digital marketers are trying hard to leverage AI for strategic planning and campaign decision making. Most of them found AI helpful and enhancing their productivity and reducing their efforts. AI-powered analytics tools provide better insights for campaign management, budget planning, & ROI analysis. AI can gather the insights from a truckload of unstructured and structured data sources in a fraction of sec.

ll the human interactions with a business affect the digital marketing strategy and business revenue.

Reportedly, “brands who have recently adopted AI for marketing strategy, predict a 37 percent reduction in costs along with a 39 percent increase in revenue figures on an average by the end of 2020 alone.”

AI-powered Recommendation Engine to Understand the Customers 

Artificial intelligence tools help digital marketers to understand customer behavior and make the right recommendations at the right time. A tool with the millions of predefined conditions knows how customers react to a particular situation, ad copy, videos or any other touchpoint. While humans can’t assess the large set of data better than a machine in a limited timeframe.

You can collect the insights on your fingertips with the help of AI. Where to find an audience? how to interact with them? What to send them? How to send them? What is the right time to connect? When to send a follow-up? All these answers lie in the AI-powered digital marketing platforms.

With a smart analysis pattern AI, tools can make better suggestions and help in decision making. A personalized content recommendation to the right audience at the right time guarantees the success of any campaign.

Digital marketers are really getting pushed harder to demonstrate the success of content and campaigns. With AI tools utilization of potential data is very easy and effective.

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