By AJ Agrawal
Despite the traditional saying that “All press is good press,” anyone who runs a business knows that isn’t really true. In fact, it seems like it’s easier than ever these days to get attention that has a negative impact on your business and a correlating effect on your revenues.
Even press mentions that aren’t necessarily “negative” can impact your business in a dramatic way. So, “good press” has become more important than ever to both your business image and your bottom line.
However, given our digital world, the very term “press” itself seems antiquated. The reason is that, besides pinted newspaper and magazine articles, press — or, better, “media” — now includes online blog features, online reviews and social media references.
Really, any kind of attention or spotlight can be considered here; and, if you get enough of it, you could see your business go viral — for better or worse.
Luckily, you don’t have to accept what outside forces throw at you; you’re not forced to deal with whatever media attention comes your way. Reason: There are a number of strategies that you can actively pursue (like those listed below), to get your business positive attention and … good press.
Did you know that 65 percent of buyers polled by the Temkin Group said they’d found a positive experience with a brand to be more influential than advertising? The very perception of your company, then, plays a role in your customers’ experiences. So, if you consider implementing the following actions, and positive media attention results, that attention will not only help boost your image but also your bottom line.
There are plenty of opportunities to volunteer; you simply have to choose one. Whether you want to have your employees volunteer for a food bank or homeless shelter in your own community, or send representatives abroad to help build houses in Mexico or fresh-water wells in remote African villages, giving back is a great way to better our world and give your company some positive attention, boosting its public image.
Whether your company gives money to a community cause, donates supplies to an individual family or shelter or pursues philanthropy on a much bigger level, the result can be a big impact on the public’s perception of your company.
When people see that you care about and support causes and don’t just work for profit, the perception of your company gets a boost, and your bottom line gets a boost in return.
Word of mouth and reviews
Did you know that according to Nielsen research, 92 percent of consumers polled said they trusted a recommendation from friends and family more than paid advertising? By providing a positive customer experience and in turn getting positive reviews and word of mouth, you can boost your income. Specifically, you can take in more clients who are inclined to like and trust your services from the get-go, thanks to recommendations from people they trust.
Sweepstakes and giveaways
People love getting free things. By running occasional sweepstakes and giveaways, you can spread the word about your company not only among your existing clients, but among their families and friends. This results in engagement that can lead to conversions.