If you’re involved with the world of social media marketing, then it’s unlikely that you’re unfamiliar with Twitter. With its bite-sized snippets of information that unfold with rapid-fire speed, it’s easy to understand why the youngest generation of media consumers latched on to the site so quickly. As the years went by and the nation’s political climate began to heat up, Twitter became an invaluable resources for journalists and now even the president of the United States.
At its roots, however, Twitter has become a direct pathway to users vital to not only the media but to businesses. With the sites monitoring of trending keywords and sensitivity to the preferences of the modern user, companies’ marketing techniques have the opportunity to get the word out with ease. Take advantage of everything that Twitter has to offer to reach your audience and make your desired impact.
Influencers
The key to becoming a prominent and respected figure within your industry is to make a positive impression on online influencers. This is where Twitter comes in handy. As with the rising popularity of the “mommy blogger,” users valuable the opinion of influential figures within a given community. Identify those influential users with a substantial online following that are relevant to your company and mission. Tag them in your Twitter posts or reach out to them privately via a direct message. Share insight and establish a relationship that will leave the influencer wanting to share that positive connection with his or her followers. Further your reach. Strengthen your credibility.
Scheduling
Inactivity can be detrimental to the success of a company. Avoid losing followers or the interest of your audience by utilizing Hootsuite, an online service that allows you to manage your social media accounts on Facebook, Twitter, YouTube, Instagram, LinkedIn, and others. Relevant content is particularly important with a site like Twitter where consistency reins king. Save time by scheduling the posts you want to make ahead of time. Consider utilizing a system like Google Analytics to identify the times during the day that generate the most engagement with your posts and schedule strategically!
Shared Content Commentary
To break up a continuous stream of your own posts, sharing content is a great way to diversify your account and encourage others to link back to you. Consider adding your own commentary to shared content with a Quote Tweet. By adding your own thoughtful and relevant comments, you identify yourself as a source of valuable information to your followers. You may even want to ask a question to users to create a dialogue between your company and a specific community of people interested in a given area.
Hashtags
It may seem elementary, but when it comes to effective Twitter marketing, hashtags are key. These trending keywords offer an entryway for companies into a wealth of conversations about virtually anything. When it comes to discoverability, including strategic hashtags can make the difference between whether or not a target audience comes across your post. Understand what users are looking for and talking about and use that information to make informed decisions about what you say and how you say it.
By keeping the sheer magnitude of Twitter’s influence in mind, you’ll be able to maximize your reach more effectively than by simply posting aimlessly. In your social media marketing efforts, always emphasize the qualities that make your company unique — use Twitter to your advantage to make the most out of the limited time you have to make that positive connection between business and user.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator border_width=”3″][vc_column_text]Samantha Storms, Digital Marketing Intern, ONE18MEDIA[/vc_column_text][/vc_column][/vc_row]