By Abuhuraira Ramay
Source: Business 2 Community
When you want to promote your business effectively and efficiently then this is something you need to do right away. We all know that newspaper promotions and radio ads are still useful for small business advertising, but let’s just face the fact, In today’s dynamic business environment these old mediums can’t beat SEO, social media marketing or other forms of going digital.
Digital marketing is effectively more accessible and if you do everything right it’s financially efficient too. The one big thing you need to keep in mind is that the pathway to the digital world is not that easy too, but trust me it’s worth it. It is not just about making a WordPress site, a Facebook page or Instagram account, your work does not end here!
Just like anything else, digital marketing has several keys to success and all these keys develop with rapidly changing technology. Especially for a small business, digital marketing can be awe-inspiring as they want to reach huge customer base in the beginning and digital marketing helps a lot in it.
Here are some of the key steps you should take to grow your business through digital marketing
Time for some action!
Come up with clear instructions to the users to make them become a customer like – Sign up now! Sell your old car, etc. This is what we call as actions for you because without all these, your site will not look any useful or engaging. These calls to action are important in all forms of buyer oriented digital marketing no matter what it is. It can actually enhance your brand and make it visible and accessible for new “want to be” customers.
Do you think you have time?
This is so crazy that on an average a person checks his phone more than 1,500 times per week. According to a study, people use their smartphones for more than 3 hours per day to carry out more than 200 daily tasks and also a study back in 2015 by Microsoft found the average person’s attention span to be 8 seconds, which is right on par with a fish, right?
This clearly highlights the need to be quick and persuasive in digital marketing messages. If you’re promoting your business, you only have a few seconds to make connections with your potential customers.
Whatever your marketing material is, it must be interesting, direct and free of clutter which means it should always be clear and easy to understand. Your primary message should either convey a powerful intention or provide enough incentive for users to click through to your landing page. Keep it persuasive, and keep it simple, that’s it. There’s just not enough time for complications!
Show your crafting skills
Well crafting or preparing an ad, Facebook or Instagram post is just part of the equation. You would also need a relevant landing page. It’s alluring to cut corners by linking your ads, social media posts, and other digital marketing materials to your home page. But what if your customer or audience can’t find what they predicted or whatever encouraged them to click the link?
You have to take some extra time to build some significant landing pages for your digital marketing campaign. Whatever your business is, just make the context and info-graphics on the landing page related to the business, also you can insert links to the sources of information or content specific to that topic.
When you have social media support, use it wisely!
See, it’s not enough just to create a Facebook or Instagram page. You have to update it on a regular basis, that’s how you can reach new customers and engage your most loyal clients as well. Here, limiting your Facebook activity to promoting sales and special offers won’t help, you need to be more creative with your work, you have to upload Facebook and Instagram storiescan also use Facebook to add other different kinds of value to your business as well. Also, be very quick to list your business premises on google maps.
Don’t forget to respond to comments. Be a bit more passionate and don’t shy away from having a conversation. As soon as the public get to know that you are so much active on your social media handle, it will ultimately give you more likes and comments on your post and yes, this will also build the trust and value of your brand. You see nowadays people are more likely to follow you on Instagram when they notice a huge number of Instagram likes on your posts. It’s simple: more likes equals more followers and more exposure to your brand. Also, how do you respond to negative comments can help your brand, too. You always have to respond positively, and send private messages to disgruntled customers to ask how you can make things right. Showing your followers that you care only helps a business grow.
Welcome the latest technology with arms wide open.
Technology is rapidly improving and developing day by day and all you need to do is that just don’t get too much comfortable with old methods and technology. You have to keep up with the pace. Nowadays, you can see live video streaming in almost each and every big event and especially Facebook live and Instagram live have become more common over the past few years. If you have not live-streamed any big event of your business yet then trust me, this is the best time to do it.
Welcome the latest technology with arms wide open and your customers will join and trust your business like never before.
Digital marketing is a very term in which you have many forms of online promotion ranging from social media to online advertising and you can’t become a pro of all this overnight. Just keep in mind the tips we discussed above, and plan how you can use these emerging technologies in your business, however big or small. That’s how you will ultimately find ways to succeed in this amazingly dynamic dominion of marketing.
Digital marketing is effectively more accessible and if you do everything right then it’s financially efficient too. The one big thing you need to keep in mind is that the pathway to the digital world is not that easy too, but trust me it’s worth it. It is not just about making a WordPress site, a Facebook page or Instagram account, your work does not end here!
Just like anything else, digital marketing has several keys to success and all these keys develop with rapidly changing technology. Especially for a small business, digital marketing can be awe-inspiring as they want to reach a huge customer base in the beginning and digital marketing helps a lot in it.