BLOG Is digital marketing important? 7 reasons why it matters

Published: Jul 15, 2020 6 min read
Marketing important
Reading Time: 6 minutes

By Sheryl Jones

Source: AZ Big Media

Digital marketing comprises all the internet as well as non-internet channels of digital nature for marketing. It majorly involves the usage of internet media like websites, SEO, etc.

There are over a billion active users of the internet today, which is why the internet also doubles up as a competitive marketing platform.

Marketers have added this new weapon in their armada; the use of more digital platforms has led to more perks than before. Not just small businesses, even bigger companies are investing in digital marketing. Do you want to know why?

Here are some reasons:


When compared to other methods of marketing, digital marketing is quite pocket-friendly. Small businesses usually run on little budgets, and keeping up with traditional marketing can be a tough task.

For instance, every $1 spent on Google Ads will result in an average revenue of $2, which is a better option than printed ads or hoardings. Not just this, by 2021, the amount spent on digital ads worldwide is likely to reach $375 billion. This clearly shows that digital marketing helps a business grow with less marketing expenditure.

Levels the playing field

Traditional marketing used to restrict the idea of competing with large corporations, but that’s not the case with digital marketing. Just like other big brands, small businesses can also derive a good amount of traffic, both locally and internationally, when they choose to go for digital marketing.

Traditional marketing forms such as print or television advertising are very expensive, and only big brands can afford it. However, digital marketing will help you to reach your target audience through different platforms on your comfortable budget.

Expansions and brand reputation

In today’s era, customers are more dependent on e-shopping, and digital marketing helps you flourish through it. With the internet here, you do not have to define a territory for your business. You can list items on popular sites like Amazon and eBay to sell beyond your local region. Moreover, you could attract traffic from all over the globe using digital marketing.

However, just reaching larger groups shouldn’t be where you focus lies; your reputation matters too! Not just your sales but your reviews matter too.

You would need an efficient online image manager to make sure that your new customers are just as happy and loyal as your older customers are towards your brand. If you want to build a good brand reputation through digital marketing, you can contact experts like Uplers.

Improves conversion

In digital marketing, conversions are the most valuable actions that customers take, which is finally making the end-decisions of converting themselves from a lead to a client at the end of your sales funnel. You can improve your conversion rate through digital marketing by optimizing the product reviews and call-to-action buttons in your emails. Furthermore, if you provide your clients with the right information to ease them into the purchase stage, there will be more conversions.

Most clients abandon the funnel because they do not find the right source of information, the right point of contact, the right product, or the right service. Digital marketing can help you do all that.

It’s measurable

It can be a tricky task to prove the efficiency of your traditional marketing channel; however, digital marketing gives you specific KPIs for all your marketers and metrics to gauge the success. You can find out how are your ads doing simply by looking at their in-built reports. There are terms such as watch time, engagement rate, average span, bounce rate, retention graphs, etc, which can help you understand if your marketing campaigns have been doing good.

Moreover, you can even watch your per view spending. You also get to alter it, stop it, boost it, and reduce it midway the campaign, which is something traditional marketing can not do because of rigid contracts.

Helps in reaching out to customers

Interaction with your target audience is easy through digital marketing. The tools of internet marketing provide interaction with your customers. You can connect with people who are visiting your website, commenting, messaging, or reviewing your products and services. Social media platforms such as Facebook, Instagram, & Twitter not only facilitate the medium for a strong relationship with your customers, but they also help marketers analyze what the users want.

It improves the customer satisfaction rate and sales rate as well. Now that everyone’s active on the internet, reaching out to the target audience via digital marketing has become the first choice for marketers.

Mobile access

According to the research, over 51% of smartphone users came across new brands and products while surfing through the internet on their mobile devices. Around 100 million people are now using smartphones, which is why it’s easy to target your audience through digital marketing. From the richest of all to the lesser privileged among us, everyone is found with a mobile phone these days. Smartphones provide social networking, e-shopping, and news, all of which are basic elements of digital marketing strategies.

If you ask us, we really like how digital marketing can positively impact your business. Now that you know its benefit, it’s time to get your own digital marketing strategy rolling.

Full Article