By Wendy Stokes
Source: The Frisky
If there’s one thing people can’t seem to stop, it’s the act of building. In fact, this industry creates about $1.3 trillion worth of structures every year. If you have a contractors business, then you’ve definitely entered into a gold mine.
However, in this gold mine, you’re not the only one looking to strike gold. There are plenty of companies out there competing for the bounties of the construction industry. If you want to get ahead, you need a solid marketing plan.
With marketing, you want your voice to be heard as loud as possible by as many people you can reach. You want everyone to know the services you provide and how they can benefit from your services.
Here are some digital marketing tips that you may want to try.
What Digital Marketing Is All About
Digital marketing is basically the marketing of products, or in this case, services, on a digital platform. This is mostly done on the Internet, as well as mobile devices and other digital mediums.
Digital marketing has many names like online marketing and internet advertising but regardless of what it’s called, the goal of digital marketing is not just to advertise and close sales, but to build relationships that last while also closing sales.
If you are still unsure about what digital marketing is all about, there are numerous websites online, such as https://www.webmarketing123.com/, that cater to this online form of marketing.
What Contractors Can Do With Digital Marketing
1. Website Building
If you’re aiming to succeed in digital marketing for contractors business, you would definitely need a website. A website serves as your online representative by informing people what you and your company can bring to the table.
When building a website, you would want one that’s not over-the-top stylish but attractive enough to convince visitors to stay. Furthermore, it’s important that you feed your visitors with informative content that increases your credibility, making them trust you even more.
Don’t just build a website for the heck of it. Your website must be carefully planned and aligned with your contractor business, while also utilizing strategies that promote user engagement and conversion.
Most contractors don’t see the value of blogging as a digital marketing strategy. But having a fresh batch of informative content every day can greatly reinforce the idea of making business with you.
Remember, people use the internet to search for all kinds of things. By posting useful content (that’s related to your contractor business), you increase your chances of being discovered online.
The different kinds of blogs you post can help differentiate your services from that of your competitors. This would make you appear as an expert in your field, making it easier for people, especially potential customers, to trust you.
3. Social Media Marketing
Digital marketing would not be complete without social media. Since social media is the perfect place to connect with people, it’s only right that you engage in social media marketing as well.
Create profiles or pages of your business at various social media sites and interact with potential customers there. Link your social media to your website so that whatever you post there reflects back to your pages.
The best part about social media marketing is that you can directly interact with customers. You’d be able to improve customer service as you’ll be able to answer queries and whatever concerns customers may have.
If you’re aiming to expand your brand, social media is the way to go.
4. E-mail Marketing
Like blogging, most contractors don’t think much about e-mail marketing. However, creating and sending monthly newsletters can greatly help in lead generation. E-mail marketing offers you the chance to make repeat sales from previous clients as you try to be a continuous presence in their lives; thus, promoting loyalty.
5. Search Engine Optimization (SEO)
SEO is an integral part of digital marketing. The Internet is home to countless of websites and information and thankfully, search engines help people sort out the Internet according to the user’s needs. Unfortunately, if you don’t appear in the top pages of the search engines, you’re not visible at all.
SEO basically optimizes a website using the best strategies so that they rank better in the search engine results pages. This would take into account the most popular and relevant keywords that people use and the correct placement of such keywords in the content that a website provides.
Digital marketing can definitely help elevate your contractors business and take it to the next step. With digital marketing, you can utilize various strategies to help you gain leads and conversions.
Remember that for a contractors business, keeping a steady flow of clients is necessary to stay alive. With digital marketing, you can do just that.