Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own)
By Ash Read
Did you know you can now create your own Snapchat Geofilters?
It’s only been a few months since Snapchat debuted this feature, and there are already some amazing results flowing in for businesses and brands of all sizes (we’ll share a few quick case studies in this post).
Right now, Snapchat On-Demand Geofilters can offer an enormous competitive advantage because 1) not a lot of brands are using them and 2) Snapchat users love to share filters – even branded ones!
In this post, I’d like to give you everything you need to know about Snapchat On-Demand Geofilters as well as share a step-by-step guide on how to create your own.
Ready? Let’s go!
In this article, we’ll do three things:
- Introduce you to Snapchat On-Demand Geofilters and share some examples;
- Guide you through how to create a Geofilter and provide some templates so you can get started right away;
- Share a quick case study of a campaign that generated over 90,000 impressions for just $30!
Let’s begin with a quick summary of Snapchat On-Demand Geofilters and some real-world examples…