Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own)
By Ash Read
Source: BufferSocial
Did you know you can now create your own Snapchat Geofilters?
It’s only been a few months since Snapchat debuted this feature, and there are already some amazing results flowing in for businesses and brands of all sizes (we’ll share a few quick case studies in this post).
Right now, Snapchat On-Demand Geofilters can offer an enormous competitive advantage because 1) not a lot of brands are using them and 2) Snapchat users love to share filters – even branded ones!
In this post, I’d like to give you everything you need to know about Snapchat On-Demand Geofilters as well as share a step-by-step guide on how to create your own.
Ready? Let’s go!
In this article, we’ll do three things:
- Introduce you to Snapchat On-Demand Geofilters and share some examples;
- Guide you through how to create a Geofilter and provide some templates so you can get started right away;
- Share a quick case study of a campaign that generated over 90,000 impressions for just $30!
Let’s begin with a quick summary of Snapchat On-Demand Geofilters and some real-world examples…