The Five Most Important Website Design Trends That Will Emerge In 2017
By Sheila Kloefkorn
For non-website designers, it is nearly impossible to stay on top of the technological advances and countless new design options emerging almost daily. But you know that your website must be user-friendly and engaging on any device.
As a business owner in the digital marketing space, I often become the translator for designers and coders. Here are five of the most important website design trends to help you engage visitors and achieve your website conversion goals in 2017:
- Responsive Website Design
Responsive website design is a requirement in today’s mobile society. Users may not know what it takes to make a website design responsive, but they know that without it, they will be looking elsewhere for answers, products or a viewing experience. In short, a mobile responsive website is one that is designed so that it looks the same when viewed on any device. A great source to view some prime examples of responsive website designs can be found at Awwwards.com; browse them and compare on different devices to see the unified effect.
- Semi-Flat Design
Semi-flat design makes the elements appear as though they exist on a single surface. The widely-used design approach can bring clarity to the website for the viewer, while making transitions appear more unified. While it can be difficult to execute convincingly, when done correctly, semi-flat design makes it easier for website visitors to understand the cues and directions of the website. The result is a more intuitive navigation experience across the entire website.
Flat designs from a year or two ago had a lot of problems with their inability to draw users into the site and create a more immersive experience. This was because the images and characters were flat without any shading or differentiation, making it difficult for users to know where to click to navigate the websites. The discovery was chronicled in Windows 8 Usability Tests conducted by the Nielsen Norman Group.
Semi-flat designs overcome those challenges, and the use of the style in both Android’s and Apple’s software releases make it something that many mobile users are used to seeing.
- Minimalism Paired With Micro-Interactions