By Kristopher Brian Jones
Local businesses that hope to stay competitive in 2020 and beyond would be wise to invest in digital marketing. However, many small business owners don’t have the time to sit down, learn and implement the best digital marketing tactics for their needs, several of which I share here.
That is where an experienced digital marketing agency comes in. The right kind of agency — that is, one with a cohesive team of like-minded employees who are always hungry to take their clients’ SEO to the next level — can generate tremendous amounts of income and growth for local businesses through digital marketing. The trick is knowing how to sell those services.
Though some small business owners are interested in learning how to handle the marketing themselves, others have no idea where to begin. Platforms such as Google and Facebook have many easy-to-use advertising products, but there is nothing like having an experienced, full-time marketing team behind a business to drive up sales and revenue.
For you longtime digital marketers out there, I would bet you have found it challenging to “sell” local business owners on what you have to offer. Their perspective is understandable; after all, if they know nothing about SEO, PPC, social media management or web design, why would they purchase those services from you?
This is exactly my point. You must not let a miscommunicated or otherwise poor sales approach limit the number and quality of clients you are able to bring in. Below are some tips on how to sell digital marketing to small business owners and convert them from skeptics to raving fans.