BLOG How a Social Media Calendar Can Grow Your Business

Published: Jun 14, 2022 7 min read
browsing a social media calendar
Reading Time: 7 minutes

In the digital age, social media marketing is an absolute necessity for any business, but taking your social media goals day by day can be overwhelming. And while the prospect of marketing can be daunting, a social media calendar can fortunately help in making that foray into the digital world.

Instead, taking the time to mass-produce content and schedule it appropriately can make all the difference in growing your business and its social media presence. Here’s how you can do such!

A Potential Increase in Leads and ROI

Any and every business’s goal is to strive and make a profit. However, you can’t necessarily achieve that goal if there are no eyes on your product. Luckily, with a social media calendar, you can start planning out digital marketing content to start reaching new clients.

As a business, you should determine which social platforms best fit your target demographic. Are they on Facebook, Twitter, Instagram, or LinkedIn? Maybe a combination of the four or even other networks, Doing your due diligence will help in curating your social media calendar.

After doing that, taking time out to produce graphics, social media posts, and Calls to Action (CTAs) should be your next course of work. Using specific hashtags and curated content will allow for more eyes on your business, which you can then convert to sales. 

You may even consider investing in paid social media ads to reach an even larger audience. Facebook, for example, has an expansive paid ads system that allows you to target audiences based on interests, location, and age. You can schedule posts and reach thousands of people, some of whom may be interested in and pay for your products — thus increasing your ROI!

A Social Media Calendar Promotes Your Business’s Message

In sitting down and planning out your social media calendar, you can easily map out a consistent message across all platforms you use. With your company, do you want to establish a professional tone? A fun, quirky tone? Somewhere in between?

Sitting down and figuring out these small details will allow you to speak better to the audience you’re trying to reach. Perhaps you’re a school looking to recruit candidates, so you’ll be aiming at parents. Promoting a professional tone that highlights your school’s strengths can show said parents that your school is ultimately the best option for their child. Or maybe you’re a day camp looking to find more campers — in this case, you can take a more fun approach that emphasizes the great activities you offer, thus creating excitement and comfort in the parents looking for such camps for their child.

Having an established business message and mission statement will convey to your audience what products/services you offer and what value you bring to them. Refine this concept and potential leads are sure to flock.

It also eliminates the “spray and pray” mentality of haphazardly posting at inopportune times. This method can muddle your approach to social media marketing, as your business’s message both tonally and visually will get lost in translation.

A Social Media Calendar Demonstrates an Active and Engaged Company

How many times have you looked up a company and seen that they are inactive on social media? Has that turned you away? Turns out, that’s usually the case — especially when companies don’t have an active social media calendar. 

According to SocialMediaToday, “Branded content on social media influences up to 81% of consumers.”

Having a bustling social media presence demonstrates that your company is active, engaged, and is keeping its finger on the pulse of what its community needs at the moment. Without social media, you’ll lose out on popularity, potential customers, and will ultimately fail at capturing the market share that you’re trying to attain.

Creating Trackable Metrics

Nothing helps a company more than keeping track of Key Performance Indicators (KPIs). You’ll want to keep an eye on the amount of traffic your websites are receiving, how many clicks you’re receiving, conversion rates, and other metrics that keep your business up and running. With a social media calendar, this cuts out all the guesswork by creating a linear path to success.

Creating a social media calendar will allow you to track how well your social media techniques are performing — and with the guesswork of planning removed, you can aptly adjust your methods by keeping tabs on said KPIs as the month progresses along.

Keeping an Eye on the Competition

Monitoring the competition within your market has never been easier than it is in the digital age. You can take note of the social media tactics that industry leaders and those who usurp a large amount of market share are utilizing and reimagine them to your standards.

For example, how many times are they posting a day? A week? What kind of content seems to bring them great success? Is it video content? Photos? Graphics? GIFs? And how do they speak to their audience? Taking these questions into consideration plus deeply analyzing the successes and failures of your competition can allow you to make more informed decisions regarding your social media tactics.

Ultimately, curating your social media calendar accordingly will allow you to get ahead of the competition once you understand the advantages and pitfalls of your competition’s social media performance.

Developing a Social Media Calendar with ONE18MEDIA

At ONE18MEDIA, we pride ourselves on our commitment to your social media success. With an expert team of professionals, we have all the resources you need to take your business to the next level. To learn more about how we can help your business, visit our website and schedule a consultation with us today!