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As a society, we are standing on the precipice of a technological revolution. For those engaged in the prevalent discourse, whether that technological revolution is a benefit or disservice is hotly contested. That technological revolution, of course, is surrounding Artificial Intelligence (AI) content.

Evidenced by the last year, artificial intelligence is rapidly transforming the landscape of content creation. From automating mundane tasks to generating long-form content, AI tools have become indispensable assets for marketers and content creators alike. However, leveraging artificial intelligence to its fullest potential requires a delicate balance between technical efficiency and the irreplaceable human touch.

For the marketers stuck at a crossroads, this post will help you navigate the minefield of utilizing AI in content creation while maintaining your personal, authentic voice.

Understanding AI in Content Creation

Definition and Types of AI Used in Content Creation

Relax, Chicken Little, the sky is not falling. AI is not some brand-new technology as you may have heard. Ponder this: ever used Google? That is AI at work.

However, in content creation, AI refers to the use of machine learning algorithms and natural language processing (NLP) to automate and enhance various aspects of content production. There are several types of artificial intelligence tools commonly used:

• Content Generators: Tools like ChatGPT can generate articles, blog posts, and social media updates based on prompts inputted by the user. As marketers, it can be easy to fall into the trap of over-reliance on content generators; just point, click, and poof — you’re done, right? Nope.
• Editing Tools: Grammarly and Hemingway Editor offer grammar and style suggestions to improve readability and coherence. Catch anything from subject-verb agreement errors to passive voice misuse with these. For what it’s worth, they make for excellent learning tools for young writers who may not catch errors/bad habits that they’ve developed beforehand.
• SEO Tools: Platforms like Semrush and Ubersuggest analyze keywords and content performance to boost search engine rankings. These impeccable tools offer data that you can then use to synergize with paid ads teams, social media teams, and more to develop robust content strategies.
• Analytics Tools: Google Analytics and HubSpot provide actionable insights into audience behavior and content effectiveness. These are also helpful in synergizing amongst content strategy teams. HubSpot is also helpful in putting together email campaigns for your audience.

Examples of AI Tools and Platforms

1. Jasper: An AI writing assistant that helps create high-quality content — from blogs to ad to drip campaign copy — efficiently.
2. Grammarly: An AI-powered editing tool for grammar, punctuation, and style improvements. Particularly helpful for journalists and freelance writers, though some workplaces have issued edicts against using the platform, as it can trip AI-detection software.
3. Canva: AI-driven design software that simplifies the creation of visual content — particularly helpful for graphic designers and social media managers who need to whip images up in a pinch.

Leveraging AI for Enhanced Content Strategy

Tips for Integrating AI Tools into Content Strategy and Creation Process

1. Start Small: Begin by integrating AI tools into specific tasks like keyword research or content editing rather than inundating them with everything all at once.
2. Train Your Team: Ensure your team understands how to use artificial intelligence tools responsibly and effectively. Remember: it’s best to use AI as a means of addition, serving as supplementation in content creation.
3. Combine Data with Creativity: Use AI-generated insights to inform your creativity, not replace it. It’s important to juxtapose AI-generated copy with human intuition and a personal touch.
4. Continuous Improvement: Regularly review the performance of artificial intelligence tools and make adjustments as needed. AI technology evolves rapidly, so stay updated with the latest advancements.

Humanizing Content through AI

Strategies to Maintain a Personal and Authentic Voice While Using AI

1. Customize AI Prompts: When using AI content generators, customize the prompts to reflect your brand’s tone and style. This can come in any number of forms including avoiding keywords that your business doesn’t cover (An example prompt could be “Avoid talking about hamburgers”  when your food business only serves vegetarians); offering a potential word count, and customizing the tone of the piece (Professional, Friendly, Informative, etc.).
2. Edit and Personalize: Always review and edit AI-generated content, as AI won’t always get it right. Data and facts may be misrepresented, so it is imperative that users double-check and add the appropriate citations. Moreover, users should add personal anecdotes, opinions, and unique insights to make the content more relatable.
3. Engage with Your Audience: Use artificial intelligence to handle routine tasks like generating ad copy, content scheduling, and more — freeing up time to engage with the bigger tasks at hand. Respond to comments, participate in discussions, and build relationships while artificial intelligence does the menial work.

The Future of Content Creation

Ethical Considerations, Best Practices, and Concerns for Using AI in Content Creation

1. Workplace Restriction: As AI becomes more commonplace, workplaces have begun — and will continue — to crack down on its use. Be transparent in your use of AI.
2. Bias Mitigation: Ensure AI tools are trained on diverse datasets to avoid reinforcing biases. This is especially pertinent as misinformation runs rampant through the media ecosystem — a pressing concern as AI technologies continue to grow.
3. Privacy: Respect user privacy and comply with data protection regulations. Use artificial intelligence responsibly and ethically. AI has the potential to distort information — providing falsehoods under the guise of facts (e.g. deepfakes).

AI in the Digital Marketing Vacuum

In all, AI offers incredible potential for enhancing content creation, but it’s essential to maintain a human touch to keep content authentic and relatable. By leveraging artificial intelligence for assistance while infusing your unique voice and creativity, digital marketers can create compelling content that resonates with their respective audiences.

Rather than hide from the growing technologies, it’s best to embrace them as they come. Learn as much as you can about AI, and learn to augment it to your benefit rather than run from it. Remember: AI is not going anywhere — so it is important for digital marketers to swim with the tides of changes, rather than drown in its undercurrent.To learn more about how ONE18MEDIA stays on top of the trends and leads in the digital marketing space, please visit our website and request a strategy call today.