Source: Mobile App Daily
Being problem solving and people focused are the main factors that contribute to an app’s success.
With 99.99% mobile apps, the goal or vision is profit and profit maximization. Sometimes, your app will be a supportive revenue generating platform but sometimes it can be the only revenue generating activity in certain business models.
It is mentioned for you to identify and understand the importance of the mobile app in your case that is whether it’s just a supportive platform or the major revenue generating activity.
What are the Factors that Contribute to Success of an App?
There are some of the basic and traditional factors which need to be taken care of in any case. Some of them are listed below:
1. Problem Solving
If your app is the revenue generating face of your business, you should treat your app just like a business but not only a platform like mentioned above. A business can only flourish when it has something to solve for the people or potential customers.
2. People Focused
The app development and your business model should be based on the strategies which are valuable insights of the users. You must identify the market of your users, understand their needs, likes and dislikes and everything which is relevant to your success.
3. App Development
While developing the app you should be quite careful as it will be the face of your business. There are a number of things to look over during the application development cycle, which are as follows:
- Latest Technology
- Online-Offline Functionality
- User Interface (UI)
The above-mentioned are some of the main features which are kept in sight while developing the app of any sort of subject.
4. Marketing / Digital Marketing
Last but not least, marketing is not an important factor but it is one of the most crucial factors when you talk about the success of any profit-oriented setup. In perfect competition, marketing becomes the necessity of the business.
Suppose, there are two brands selling the same thing but one is well known in the market, who’s going to win? Simple, the one who is in the eyes of the users all the time.
Significance of Digital Marketing
Talking about the mobile app, the easiest and the most sensible way of marketing is digital marketing. Companies around the world allocate more than 30% of their budget to marketing only. It certainly increases the ability to reach a global market in a short time.
Moreover, it is important for an online app or business to get know the potential user and allow them to know you, this is to affect the prospect of reliability, comfort, and loyalty.
Why Strategy is Important?
The need for digital marketing is not going to be the same throughout the life span of the business. It is varying most of the times so that it is equally critical to analyze the need for marketing at that time and respond accordingly.
In the initial stages of an app, the objective of doing marketing is subjected to branding instead of sales or revenue. Over 75% of the business/apps spend a large amount to get known in the market or between the potential users.
At this stage, a comparatively large amount of budget is required and the reason for it can be understood with the relevance with a saying that is “The first impression is the last impression”.
The next stage of digital marketing can be directly related to sales and revenue in most of the cases. It is important to be in the eyes of the potential users when they know about you and your product and will be coming to you at any point in time.
At this stage, the budget is not very high but sufficient for a certain period of time. It is required to know your standing in the market at every point of time so that you can act accordingly.
Note: Be a believer in continuous improvement.
How To Do Digital Marketing The Right Way?
The industry of digital marketing is in a rapid growth phase. By this time, we have witnessed numerous ways to do marketing. We will try to list some of the most important ones below:
1. Social Media Marketing: If you have identified that your user is already online, then you know he/she is definitely going to be on any platform of social media. You should at least unarguably market your app on the notable brands of social media.
2. Mobile Marketing: We do recommend that you go for mobile marketing in every possible way but do adjust your content accordingly.
3. Affiliate Marketing: It is one of the fastest growing marketing techniques globally. You should create a marketing program where you could attract more affiliates by offering them the highest for beginners’ affiliates especially.
Offering the highest for beginner affiliates is also marketing between the huge markets of affiliates. It can be related to viral marketing.
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