By Jim Blasingame
If your company does not have a website that works on smartphones, you are losing more traffic, phone calls and customers every day.
What if I told you that seven out of 10 prospects and customers in your market can’t find your business? You’d be very disturbed by that, wouldn’t you?
Now, what if I told you that 75% of the calls your prospects and customers want to make to your business are not getting through? Would I be able to see the veins in your neck as you raise your voice to declare that such a thing would be impossible?
Well, in the past year or so, addressing small business audiences around the country, I’ve asked this simple question: “How many of you have a website that conforms to the small screen — a mobile website?” I’m sorry to report that the number of attendees who raised their hands — across multiple industries — was in the vast minority.
To dramatize how unfortunate this response is, let’s go to the research: During 2018, well over 200 million Americans will use a smartphone. And that number is projected to continue to grow in the coming years.
So what are all these people — very likely, including you — doing on the tiny screens of these magic wands we hold in the palms of our hands? Besides making calls, texting and sending emails, they are: