In 2017, there were 5,990 plumbers – and according to Newsday, the profession is expected to grow by a whopping 32 percent between 2014 and 2024. People need plumbers.

So why are you not getting the phone calls and internet leads? It’s simple. The answer lies in your digital marketing strategy – or lack of one.

For your B2C plumbing business, the foundation of a successful online presence begins with a quality website, SEO, and paid advertising.

Think your B2C plumbing business doesn’t need a flashy new website? Think again. Your website is the gateway to your company and its services for potential clients, so it’s vital to the success of your plumbing business to maintain and manage a website that is beautiful and functional. Focus your efforts on the user experience. Consider matters of design as well as stability.

According to a report by Hubspot, 70-80 percent of search engine users are only focusing on the organic results. The next step toward gaining the online traffic and visibility that will put your ahead of your competition is SEO, or search engine optimization. Increase your ranking in Google and other search engines with a site that is coded to be reliable, secure, fast, and user- and mobile-friendly.

Finally, don’t overlook the benefits of paid advertising. Paid advertising or pay-per-click advertising go hand-in-hand with SEO efforts. Keyword and keyword phrases will help your business climb to the top spots of the search engines that your competition covets, but paid advertising affords your B2C plumbing business the flexibility to earn exposure through the front-end visibility of search engine sponsored sections. With a paid advertising campaign tailored to your business’s needs, generating internet leads becomes a more attainable goal.

With a clean, fresh website that showcases your services and reputation and SEO management and paid advertising strategies that will make you stand out from your competition, your B2C business will reap the rewards of more generated online leads. Let’s face it. B2C plumbing companies need and benefit from a host of internet marketing tools, services, and techniques – the key is finding the right strategy for you and your unique business. With ONE18MEDIA, your solution is right at your fingertips.

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