18Point Discovery Analysis

Strategy

Our digital marketing audit is a comprehensive evaluation of your company’s marketing efforts and strategies to assess their effectiveness, identify areas for improvement, and maximize ROI. It involves analyzing various aspects such as website performance, SEO strategies, content marketing efforts, social media presence, paid advertising campaigns, email marketing effectiveness, and overall branding.

Through our marketing audit, your business will gain valuable insights into your current marketing performance to better understand areas of strengths and weaknesses. We deliver a full report with actionable recommended strategies to optimize your brand to drive better results.

01

Assess

We conduct a thorough 18POINT evaluation critieria of your marketing strategies. We identify strengths, weaknesses, and opportunities for improvement by analyzing key performance indicators, competitor activities, audience targeting, and technology usage.

02

Find

From our assement we present the findings. We highlight key strengths in your marketing strategies and we identify weaknesses and areas for improvement. We present opportunities for optimization.

03

Recommend

From our assessment and findings we develop and deliver a report with our findings and recommendations. We suggest specific actions to address identified weaknesses and capitalize on opportunities for improvement. We provide actionable steps and prioritize recommendations based on their potential impact and feasibility.

Our Three-Step Audit Process Serves as a Roadmap for Optimizing Your Digital Marketing Efforts and Achieving Your Business Goals More Effectively.

18Point Evaluation Criteria

Design + Layout

Page Speed and Technical Performance (SEO)

User Experience (UX)

Content Quality and Relevance (SEO)

SEO Keywords and Ranking

Accessibility

Mobile Optimization

Security and Privacy Compliance

Conversion Optimization

Competitor Analysis

Social Media

Email Marketing

Marketing Collateral

Brand Consistency

Audience

Google Business Profile