By Karina Tama
At the start of each new year, I like to take stock of my digital marketing business and reflect on the strategies that worked okay, those that didn’t work at all and those that worked incredibly well. Doing a quick review of the prior year’s strategies helps me to narrow in on the best ones and figure ou t how to maximize my digital marketing plans in the year ahead.
This year, not only will I be starting some new initiatives, I plan to find fresh ways for how I can reinvent my existing digital marketing plans. If you’re looking at doing the same, here are six strategies to consider.
1. Artificial Intelligence To Streamline The Simple Stuff
My digital marketing strategies this year will include taking advantage of chatbots and messenger bots. According to predictions by Gartner analysists, presented at the Gartner Customer Experience Summit 2018, virtual customer service or chatbots will be used by about 25% of customer support and customer service operations by 2020 — up by 23% since 2017.
I also plan to use Facebook messenger bots to automate information on the most frequently asked questions. Finding new ways to use artificial intelligence to tap into automation can help your business save costs, accelerate growth, gain a competitive edge and optimize customer service.
2. User Experience, Functionality And Personalization
Don’t you love the surprise when someone unexpectedly calls you by name? Has a stranger ever made you smile by intuitively directing you to a place you were headed? That’s exactly why I like to customize my interactions with automation that uses my customer’s or visitor’s names.