Branding is a set of techniques designed to generate cultural relevance and in the era of social media, brand building has become more of a challenge.

Personal Branding 101: Everything You Need To Know To Start Your Own Business Source: Huffington Post   In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business […]

What’s the #1 Mistake Made When Crafting a Brand Positioning? By Linda Pedersen Source: LinkedIn   Critical Caveat Before I get into the details of that, however, I need to take a step back and clarify something important. The top mistake made in the realm of brand positioning is to not do it – to […]