By Jonathan Chan Source: Huffington Post When you’re looking for solid advice for launching a successful startup, it makes sense to turn to experts like Gary Vaynerchuk for advice. Gary is a serial entrepreneur and New York Times best selling author. In the book Foundr V1.0, when asked to share his top tip for startups, Gary says to […]

Learn what the critical business term, branding, means and what you can do to establish one that will stand out for your company.

Branding is a set of techniques designed to generate cultural relevance and in the era of social media, brand building has become more of a challenge.

Whether you’re building a brand on social media or campaigning for a cause, you’re fighting everyone else for space — not just your immediate competitors.

If you can find a way to practice all these tips, you will see that customers will flock to your business all by themselves.

Personal Branding 101: Everything You Need To Know To Start Your Own Business Source: Huffington Post   In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business […]

What’s the #1 Mistake Made When Crafting a Brand Positioning? By Linda Pedersen Source: LinkedIn   Critical Caveat Before I get into the details of that, however, I need to take a step back and clarify something important. The top mistake made in the realm of brand positioning is to not do it – to […]

How to Make An Audience Notice, Remember and Love Your Brand on Facebook By Aida Gadzo Source: jeffbullas.com   In a world where smartphones and photo filters have greatly improved our ability to take and edit photos, it’s become important to have credible, high quality and relevant visual content on Facebook. The type of content […]

Branding in the Age of Social Media By Douglas Holt Harvard Business Review In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding. They hired […]

7 Social Branding Dos and Don’ts SocialTimes: Advertising/Marketing According to a recent study by Pardot, 80 percent of consumers are more likely to evaluate solutions from the brands they follow on social channels. It’s also been revealed that 67 percent of people are more likely to buy from brands they follow on Twitter, and that […]