Facebook Announces New Emotional Health Resource Center By Emma Wiltshire Source: Social Media Today As if a global pandemic wasn’t hard enough in itself, COVID-19 has opened up the floodgates to mental health challenges around the world. With global mental health issues on the rise, medical experts are teaming up with social media platforms to […]

By Andrew Hutchison Source: Social Media Today Facebook has today hosted its annual Communities Summit, which, like all events in 2020, is entirely online – you can re-watch all the keynote speeches and events here. And as with past Communities Summit events, Facebook has announced a range of new features for groups, and provided some new insights […]

By Daniel Gilbert Source: eConsultancy Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms […]

By Yam Regev Source: Social Media Today Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to […]

By Amy Gesenhues Source: Marketing Land The community-building platform offers brands a backdoor into more engagement, deeper connections with consumers. At the beginning of 2018, Facebook switched up its algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from businesses, brands and media. The […]

Now more than ever, Facebook and its incredibly powerful influence is continuing to dominate the industries of marketing and online communication.

The way you optimize your fan page updates is not super obvious by any means. So don’t beat yourself up for not “doing it right.”

In this article you’ll discover how to track what’s working for other pages and adapt your own Facebook tactics accordingly.

5 Ways to Use Facebook Messenger Bots for Your Business By Ana Gotter Source: SocialMedia Examiner   Do your customers message you with questions, comments, or complaints on Facebook? Want to automate the most common customer interactions? Customers expect lightning-fast responses from businesses on Facebook. Chatbots can help you deliver the right answer the moment […]

6 New Facebook Page Features Your Business Needs to Know About in 2017 By Andrew Macarthy Source: SocialMedia Today   With 2017 now in full swing, are you doing all you can to optimize your Facebook marketing strategy? A whole slew of new features were rolled between the end of last year and now – […]