By Daniel Gilbert Source: eConsultancy Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms […]

By Yam Regev Source: Social Media Today Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to […]

By Amy Gesenhues Source: Marketing Land The community-building platform offers brands a backdoor into more engagement, deeper connections with consumers. At the beginning of 2018, Facebook switched up its algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from businesses, brands and media. The […]

Now more than ever, Facebook and its incredibly powerful influence is continuing to dominate the industries of marketing and online communication.

The way you optimize your fan page updates is not super obvious by any means. So don’t beat yourself up for not “doing it right.”

In this article you’ll discover how to track what’s working for other pages and adapt your own Facebook tactics accordingly.

5 Ways to Use Facebook Messenger Bots for Your Business By Ana Gotter Source: SocialMedia Examiner   Do your customers message you with questions, comments, or complaints on Facebook? Want to automate the most common customer interactions? Customers expect lightning-fast responses from businesses on Facebook. Chatbots can help you deliver the right answer the moment […]

6 New Facebook Page Features Your Business Needs to Know About in 2017 By Andrew Macarthy Source: SocialMedia Today   With 2017 now in full swing, are you doing all you can to optimize your Facebook marketing strategy? A whole slew of new features were rolled between the end of last year and now – […]

6 Tips for Increasing Facebook Organic Reach in an Age of Decline By Caitlin Burgess Source: TopRank Marketing In late June, Facebook announced they would be changing the News Feed algorithm to favor content from users’ friends and families, triggering a collective sigh (and maybe some choice words) among publishers, brands and marketers who rely […]

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More By Kevan Lee Source: BufferSocial 10 tried-and-true bits of advice on follower growth Before we get into the research-backed methods for growing your followers, I wanted to start off with a quick outline of some best practices for follower growth. You’re likely […]