By Sourjyendu Medda Source: Your Story The ongoing pandemic has drastically changed the way businesses operate. Due to social distancing, lockdown and restricted movement, there has been a sudden shift to digital platforms. COVID-19 has pushed digital adoption by 5x in the last three months, even in industries which were previously rigid and shy. Companies […]

By Josh Howarth Source: Smart Brief The digital marketing landscape is changing rapidly. Just a few years ago, marketers were pouring their heart and soul into Facebook organic. Unfortunately, Facebook’s organic reach proceeded to take a nosedive as the efficacy of the platform’s paid advertising technologies became clear. Then, marketers flocked to new social media […]