Budget-Friendly Digital Marketing For Small Businesses In 2021 By Nick Quirk Source: Forbes In 2020, small businesses faced more challenges than we ever expected. A hard year revealed our efforts and resilience in difficult times. We all look back at the shutdowns, the quarantining and the losses and say, “Now what?” Now, it’s time to […]

Is TikTok the Future of Digital Marketing? By Logan Mahan Source: Inside Hook On International Women’s Day this year, Burger King made a colossal blunder. The fast-food burger chain’s UK Twitter account tweeted: “Women belong in the kitchen.” But surprise! They weren’t actually using the misogynistic phrase in its typical misogynistic usage on a day to […]

America’s growing fake news problem, in one chart Americans consumed twice as much dubious news in 2020 as they did in 2019. By Emily Stewart Source: Vox America’s fake news problem is getting worse, not better. According to an analysis released by NewsGuard and first reported by Axios’s Sara Fischer on Tuesday, websites that provide “unreliable news” increased their share […]

3 Strategies to Personalize Your Social Media Marketing Campaigns By Jock Breitwieser Source: Business2Community Any marketer or social seller should know how impactful personalization can be within their marketing. Epsilon research recently found that 80% of consumers are more likely to do business with a company that offers a personalized experience. Personalization allows you to provide specific […]

By Jay Baer Source: Convince and Convert Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so.  But you cannot just continue with your regular social media strategy, content, and […]

By Andrew Hutchinson Source: Social Media Today As we head into the peak holiday shopping season, Instagram has this week published a new set of guides on how businesses can utilize Instagram shops, in order to reach potential customers via the platform. Facebook first announced Instagram Shops back in May, and they’re gradually being made […]

By Andrew Hutchison Source: Social Media Today Facebook has today hosted its annual Communities Summit, which, like all events in 2020, is entirely online – you can re-watch all the keynote speeches and events here. And as with past Communities Summit events, Facebook has announced a range of new features for groups, and provided some new insights […]

By Aaron Orendorff Source: Copy Blogger So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: […]

By Matt Southern Source: Search Engine Journal LinkedIn is widely rolling out a refreshed design with new features including stories and improved search results. LinkedIn is unveiling a redesign which comes with an improved search experience, along with stories and new messaging features. Now at 706 million members worldwide, LinkedIn has seen a 50% increase […]

By Shane Barker Source: Business.com Want to do social the right way? Discover the steps to create an effective social media marketing strategy for your brand. In this age of social media, it’s a huge mistake for a brand not to leverage social platforms. Social media acts as a bridge between your brand and your […]