By Shane Barker Source: Business.com Want to do social the right way? Discover the steps to create an effective social media marketing strategy for your brand. In this age of social media, it’s a huge mistake for a brand not to leverage social platforms. Social media acts as a bridge between your brand and your […]

By Luis Garcia Source: Entrepreneur Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. OK, cool. Now that that’s handled, let’s get into some of the less-obvious, […]

Source: Digital Agency Network Instagram has recently released a new function—Instagram Checkout. Users can now shop and proceed to check out the items without leaving the app. With the launch of this new function, Instagram is evolving into a marketplace, instead of being “just” a great social media platform. By keeping users in the app […]

By Syed Balkhi Source: Entrepreneur It has no physical form, and therefore little or no development cost; but a ‘digital product’ like an ebook or audio cost can earn you a bundle. In the past, creating your very own product may have seemed like a pipedream. There was so much work involved in building a […]

By Brent Barnhart Source: Sprout Social Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its […]

By Lilach Bullock Source: Social Media Today For social media managers, time is a precious commodity. The online world never sleeps, and in order to be successful, it’s essential to be on the ball, to as great an extent as humanly possible. Trying to maintain high levels of productivity, while simultaneously juggling the tasks of creating […]

By Roman Daneghyan Source: Martech Advisor Video marketing has been an ongoing trend for a while now, and it isn’t going away anytime soon. More and more brands are leveraging video content to grow their businesses and increase online reach, and it works. According to some reports, branded video content viewership has gone up by 258% […]

By Janeene High Source: Tap Into “The best place to hide a dead body is on page 2 of the Google search results” That quote was published on inbound.org years ago and while it has been floating around the internet since it is still as relevant now as it was then. Nothing emphasizes the importance of Search […]

By Amy Gesenhues Source: Marketing Land The community-building platform offers brands a backdoor into more engagement, deeper connections with consumers. At the beginning of 2018, Facebook switched up its algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from businesses, brands and media. The […]

By Vandita Grover Source: Martech Advisor As we inch closer to the end of the decade, the world of marketing will witness significant changes and social media marketing will be at the core of most marketing strategies. In this article, we look at a 10-step guide to emerging trends in social media marketing and how […]