At ONE18MEDIA, we understand the struggle of home service business owners. We know that you spend countless hours servicing your customer base while also trying to expand your business. If you’re reading this, you’ve probably heard of digital marketing, but aren’t sure how to implement it into your strategic business planning. With these tips, here’s […]

As entrepreneurs, you already realize the importance of social media and how it can grow your business. Ever-changing algorithms can make it challenging to get your message across to the public, but that shouldn’t stop you from making a concerted effort with your online presence. On the flip side, it doesn’t have to be painstaking, […]

Local SEO is exactly what it sounds like: it’s the search engine optimization strategies used to be found by customers in your area. Brick-and-mortar businesses and local home service companies, for example, greatly benefit, as localized SEO strategies can bring a whole new set of paying customers in the digital age.  At ONE18MEDIA, we want […]

We get it; we understand how appealing it is to run paid ads in hopes of a big return on investment. You hope to grow your HVAC business — but month after month, your returns shrink and shrink. Your future looks bleak, so what do you do? You, as a business owner, can’t afford to […]

Is your business struggling to capture leads and close deals? Are your email blasts not performing up to par? Well, it may come down to one thing: poor email subject lines. You have less than three seconds to convince someone to open your email, which makes writing those dreaded subject lines quite tricky.  It’s a […]

While you can partake in mass amounts of lead generation, paid ads, witty marketing campaigns, and more, many often forget the unsung hero in successful digital marketing: web design. If you want to drive people to your website, you’ll obviously need a site that is user friendly and easy to navigate. Here’s the low-down on […]

In the digital age, social media marketing is an absolute necessity for any business, but taking your social media goals day by day can be overwhelming. And while the prospect of marketing can be daunting, a social media calendar can fortunately help in making that foray into the digital world. Instead, taking the time to […]

Social media used to be a playground – a place where people could casually connect with others. But that’s no longer the case. Social is now a tool for businesses and individuals looking to be more efficient, effective, and influential. In this post, we take a look at what you can do when you outsource […]

The demise of browser cookies could create a Golden Age of digital marketing The future could see a wave of innovations that help consumers opt out of data collection. So it’s up to the advertising industry to find ways to get these educated, empowered consumers to opt back in. By Hunter Jensen Source: TechCrunch Depending […]

How To Capture ‘Hand-Raisers’ With Digital Content Marketing In today’s online ecosystem, content marketing is critical. Original, high-quality and engaging content is one of the best ways to cultivate brand awareness, build trust, generate leads and position our organizations as industry authorities. By Jessica Wong Source: Forbes But why is content so effective when it […]