Facebook Announces New Emotional Health Resource Center By Emma Wiltshire Source: Social Media Today As if a global pandemic wasn’t hard enough in itself, COVID-19 has opened up the floodgates to mental health challenges around the world. With global mental health issues on the rise, medical experts are teaming up with social media platforms to […]
By Daniel Gilbert Source: eConsultancy Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms […]
By Debbi Doughtery Source: MarTechSeries Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal. It’s on marketers to determine the best engagement strategy for each platform. Where can they start? It’s critical to […]
Source: Mobile App Daily Being problem solving and people focused are the main factors that contribute to an app’s success. With 99.99% mobile apps, the goal or vision is profit and profit maximization. Sometimes, your app will be a supportive revenue generating platform but sometimes it can be the only revenue generating activity in certain […]
By Dhariana Lozano Source: Social Media Today One of the most common questions I hear is – “Dhariana, how often do I need to post on social media?” The answer isn’t always so clear cut – in this post, I’ll outline some of the questions I ask when determining how often a brand should post on […]
Source: Digital Agency Network Every marketer is plagued with countless and sometimes contradictory methods to write a marketing plan. But at least we all agree on one thing, a failure to plan is a plan to fail. When it comes time to plan we all hop into research mode, look at what we did before […]
By Roma Kapadiya Source: Martech Advisor Are you tapping the business potential that social media channels have? Roma Kapadiya, Web Researcher and SEO Consultant talks in depth about the use of social media and how can it affect your business. Social Media applications are the highest used web and mobile applications across the globe. People […]
By Karina Tama Source: Forbes At the start of each new year, I like to take stock of my digital marketing business and reflect on the strategies that worked okay, those that didn’t work at all and those that worked incredibly well. Doing a quick review of the prior year’s strategies helps me to narrow […]
By Diana Adams Source: Ericsson When was the first time you got breaking news on social media? For me, it was the news that Michael Jackson died on June 25, 2009. I read it on Twitter before any news outlet reported it. That was when I realized the power of social media. 180,000 tweets later, […]
By Jonathan Long Source: Huffington Post Businesses thrived long before the internet was invented. The internet gives us a new way to market and operate, but there are still some businesses that are stuck on their old ways, ultimately missing opportunities. Some business owners are stubborn and some are just straight-up scared of change. There […]