Twitter Shares Planning Guide for Your 2021 Tweet Strategy By Andrew Hutchinson Source: Social Media Today Two key elements of an effective social media marketing strategy are planning and consistency. It takes planning to ensure that you’re communicating with your target audience, that you’re utilizing the latest best practices, and that you’re tapping into key […]

LinkedIn Adds Swipe-Up Links to LinkedIn Stories By Andrew Hutchinson Source: Social Media Today After it was spotted in testing back in September, LinkedIn has now officially launched the capacity to add links into your LinkedIn Stories – though it’s not available to all users at this stage. As you can see in these screenshots, posted by social […]

By Jay Baer Source: Convince and Convert Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so.  But you cannot just continue with your regular social media strategy, content, and […]

By Alexa Wang Source: Flux Social media advertising has become the holy grail of marketing strategies. In the past few years, social media platforms have developed by leaps and bounds, surpassing everyone’s expectations and carving out a place for themselves among viable marketing channels. So, it only makes sense to leverage these websites to help […]

Facebook Announces New Emotional Health Resource Center By Emma Wiltshire Source: Social Media Today As if a global pandemic wasn’t hard enough in itself, COVID-19 has opened up the floodgates to mental health challenges around the world. With global mental health issues on the rise, medical experts are teaming up with social media platforms to […]

By Daniel Gilbert Source: eConsultancy Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms […]

By Debbi Doughtery Source: MarTechSeries Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal. It’s on marketers to determine the best engagement strategy for each platform. Where can they start? It’s critical to […]

Source: Mobile App Daily Being problem solving and people focused are the main factors that contribute to an app’s success. With 99.99% mobile apps, the goal or vision is profit and profit maximization. Sometimes, your app will be a supportive revenue generating platform but sometimes it can be the only revenue generating activity in certain […]

By Dhariana Lozano Source: Social Media Today One of the most common questions I hear is – “Dhariana, how often do I need to post on social media?” The answer isn’t always so clear cut – in this post, I’ll outline some of the questions I ask when determining how often a brand should post on […]

Source: Digital Agency Network Every marketer is plagued with countless and sometimes contradictory methods to write a marketing plan. But at least we all agree on one thing, a failure to plan is a plan to fail. When it comes time to plan we all hop into research mode, look at what we did before […]