The demise of browser cookies could create a Golden Age of digital marketing The future could see a wave of innovations that help consumers opt out of data collection. So it’s up to the advertising industry to find ways to get these educated, empowered consumers to opt back in. By Hunter Jensen Source: TechCrunch Depending […]

How To Capture ‘Hand-Raisers’ With Digital Content Marketing In today’s online ecosystem, content marketing is critical. Original, high-quality and engaging content is one of the best ways to cultivate brand awareness, build trust, generate leads and position our organizations as industry authorities. By Jessica Wong Source: Forbes But why is content so effective when it […]

Twitter Shares Planning Guide for Your 2021 Tweet Strategy By Andrew Hutchinson Source: Social Media Today Two key elements of an effective social media marketing strategy are planning and consistency. It takes planning to ensure that you’re communicating with your target audience, that you’re utilizing the latest best practices, and that you’re tapping into key […]

LinkedIn Adds Swipe-Up Links to LinkedIn Stories By Andrew Hutchinson Source: Social Media Today After it was spotted in testing back in September, LinkedIn has now officially launched the capacity to add links into your LinkedIn Stories – though it’s not available to all users at this stage. As you can see in these screenshots, posted by social […]

By Jay Baer Source: Convince and Convert Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so.  But you cannot just continue with your regular social media strategy, content, and […]

By Alexa Wang Source: Flux Social media advertising has become the holy grail of marketing strategies. In the past few years, social media platforms have developed by leaps and bounds, surpassing everyone’s expectations and carving out a place for themselves among viable marketing channels. So, it only makes sense to leverage these websites to help […]

Facebook Announces New Emotional Health Resource Center By Emma Wiltshire Source: Social Media Today As if a global pandemic wasn’t hard enough in itself, COVID-19 has opened up the floodgates to mental health challenges around the world. With global mental health issues on the rise, medical experts are teaming up with social media platforms to […]

By Daniel Gilbert Source: eConsultancy Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms […]

By Debbi Doughtery Source: MarTechSeries Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal. It’s on marketers to determine the best engagement strategy for each platform. Where can they start? It’s critical to […]

Source: Mobile App Daily Being problem solving and people focused are the main factors that contribute to an app’s success. With 99.99% mobile apps, the goal or vision is profit and profit maximization. Sometimes, your app will be a supportive revenue generating platform but sometimes it can be the only revenue generating activity in certain […]