The influence of Instagram influencers in the digital marketing industry cannot be underestimated – studies have shown that when brands work with these individuals, they can see an immense increase in their brand awareness and engagement. With social media use continuing to expand rapidly, it is more important than ever for companies to understand the […]
If you’re a social media entrepreneur, then chances are you’ve heard of TikTok and the tremendous success it’s had over the last few years. But have you considered how to leverage its unique features for your own business? In this blog post, we’ll discuss five practical ways to use TikTok for personal and professional growth […]
Growing your LinkedIn presence is an important part of staying competitive and connected within the digital marketing industry. With over 900 million users worldwide, it’s more crucial than ever for digital marketers to remain active on this popular professional network if they are looking to reach new clients, connect with other professionals in their field, […]
Are you struggling with determining the right timing for social media posts? You’re not alone. As a digital marketer, it can be tricky to decide when and how often to post across each of your channels. With good timing, you can maximize engagement and attract more attention to your brand; but bad timing can lead […]
As digital marketers, it is essential to stay ahead of the competition and successfully manage your campaigns with data-driven insights. Knowing what kind of data to focus on and leverage can mean the difference between success and failure for digital marketers. This blog post explores why specific data leads to better conversion — helping marketers […]
At ONE18MEDIA, we understand the struggle of home service business owners. We know that you spend countless hours servicing your customer base while also trying to expand your business. If you’re reading this, you’ve probably heard of digital marketing, but aren’t sure how to implement it into your strategic business planning. With these tips, here’s […]
As entrepreneurs, you already realize the importance of social media and how it can grow your business. Ever-changing algorithms can make it challenging to get your message across to the public, but that shouldn’t stop you from making a concerted effort with your online presence. On the flip side, it doesn’t have to be painstaking, […]
Local SEO is exactly what it sounds like: it’s the search engine optimization strategies used to be found by customers in your area. Brick-and-mortar businesses and local home service companies, for example, greatly benefit, as localized SEO strategies can bring a whole new set of paying customers in the digital age. At ONE18MEDIA, we want […]
We get it; we understand how appealing it is to run paid ads in hopes of a big return on investment. You hope to grow your HVAC business — but month after month, your returns shrink and shrink. Your future looks bleak, so what do you do? You, as a business owner, can’t afford to […]
Is your business struggling to capture leads and close deals? Are your email blasts not performing up to par? Well, it may come down to one thing: poor email subject lines. You have less than three seconds to convince someone to open your email, which makes writing those dreaded subject lines quite tricky. It’s a […]