Teach Yourself to Become a Better Digital Marketer in 7 Easy Steps
By Neil Patel
Being a digital marketer is a lot different today than it was a decade ago. Where we used to focus almost exclusively on website content and SEO, acting like specialized engineers, today’s digital marketers have evolved into something more akin to orchestra conductors.
And that’s a big job, because there are a lot of instruments, a much bigger audience and a ton of moving parts. To make everything work, you as digital marketer have to understand the nuances and how all those parts interact. Otherwise, all you have is noise.
Digital marketing, then, is knowing how social and digital channels operate together, how they interact.
Let’s look at the ways you can grow your passion and become a better digital marketer, so your own “orchestra” sounds less like an elementary school band.
1. Learn to leverage the data.
There’s a lot of talk about the importance of “big data.” But it’s not about the data itself. It’s how you use it: You have to know how to become an analyst so you’re doing more than just regurgitating numbers.
The problem is, the landscape changes so fast that the idea of analyzing data makes some marketers weak in the knees. But analysis is what is needed. It’s rare to find a marketer who understands and lives just by the numbers.
If you’re not a numbers person, that’s okay. At least recognize the importance of creating and revising strategies by the numbers — then partner with someone who is your “numbers guy.” (Recommended resource: HubSpot)
2. Get involved in paid social advertising.
The gold rush on “likes” and “follows” is quieting. The free global reach is still there, but social channels like Facebook now have so much data they can sell it back to businesses, and those businesses get to benefit. Research, in fact, shows that social ad spending will hit $25 billion in 2016, with Facebook getting a huge slice.
The social media giant is winning in that regard because social ads, done well, can be extremely effective due to Facebook’s focused targeting.
Make yourself a better marketer by improving your social ad skills:
- Learn more about granular targeting and how to customize your audiences.
- Understand how to deep dive into Facebook insights.
- Learn more about testing how creative images can improve the performance of boosted/sponsored content.
(Recommended resource: Quick Sprout)
3. Get the most out of email marketing.
Social media is a great tool for brand awareness and engagement, but your most loyal and committed prospects and customers want to keep in touch via email. Email has grown into a complex marketing tool that delivers serious results.
Niche targeting and list segmentation, split testing and analyzing metrics, like bounce, open and clickthrough rates, are powerful tools that are often underestimated. The result is that a lot of marketers and businesses come up short, so you can benefit by being the expert. (Recommended resource: Kissmetrics)
4. Do more visual marketing.
There’s enough research available to tell us that people engage better with visual content, from stand-alone images to video, infographics, animated GIFs used in social and images placed within blog content.
Thirty-five percent of marketers in one study selected visual assets as their most important content and 65 percent of senior marketing executives said they believed visual assets were key to how their brand story was communicated. That’s because content with relevant images gets 94 percent more views than content without relevant images.
Learn how to use visuals to make your campaigns more successful. (Recommended resource: QuickSprout).