What inspired you to pursue a career in marketing? Were you in another field before this?
Since I was young, I’ve been captivated by YouTube content. However, I wasn’t drawn solely to its entertainment value, but also to the paths of success these creators paved online. My fascination with human psychology and our digital perceptions deepened as I observed how these individuals harnessed trends and preferences to expand their reach. Once I entered college, I knew I wanted to delve into the realm of Marketing, eager to absorb as much knowledge as possible.
As the digital world continues to expand, content becomes more and more saturated. Understanding what sets people apart online has been a driving force in my early career.
What do you find most rewarding about your job? What are some of the biggest challenges you face in your role?
The most rewarding aspect of my job is undoubtedly collaborating with our closely-knit team. I cherish the opportunity to express my opinions, knowing they’re heard by every member, and I equally enjoy listening and comprehending everyone else’s viewpoints. This dynamic extends to our clients as well! The direct involvement in our projects and witnessing their realization is incredibly fulfilling.
The biggest challenge I had to overcome coming out of college was learning how to work remotely and be a self-motivator. After years of collaborating with my peers on group projects and having professors grading everything I do, having my own autonomy and creating all of my own content was daunting.
Another challenge was learning the intricacies of such diverse industries. I never envisioned myself writing about HVAC or Schools, but doing so forced me to expand my horizons. As each month passes, I expand more and more on what I’m capable of in the world of content creation.
How do you maintain a healthy work-life balance?
The flexibility this job provides makes maintaining a healthy work-life balance easy. Being able to cook for myself, go for a run, or take care of family emergencies without any hassle makes this job a real pleasure. Also, being able to work from anywhere allows me to change my scenery at ease to avoid feeling trapped in an office.
Outside of work, what are some of your hobbies or interests that you’re passionate about?
Outside of work I have a strong passion for Esports. Whether it be competing, organizing events, or creating gaming content, I’ve worked on countless different projects. I also can name just about every active NBA player and love playing basketball myself.
What motivates you to excel in your role, and how do you stay engaged and enthusiastic about your work on a day-to-day basis?
Creating quality content and engaging with different communities has always been my priority. Seeing myself grow each and every day is an extremely rewarding feeling and the world of content creation is always expanding.
In general, with the flexibility ONE18 offers, it’s hard not to stay enthusiastic. If I’m feeling stressed, I can take some time to gather myself and come back to my work feeling refreshed. Becoming more intrinsically motivated and self-sufficient has been challenging but it wouldn’t have been possible without ONE18!
“Life isn’t about waiting for the storm to pass, it’s about learning how to dance in the rain.” This quote serves as the perfect reminder to stay happy and motivated. Every day is an adventure!