In case you hadn’t yet heard, Instagram now has 700 million monthly active users, making it one of the most popular and heavily used social media platforms.

In fact, some 48.8% of brands are already using Instagram for business and 80% of Instagrammers follow one or more businesses on the platform.

With such wide spread use and activity, it’s become paramount for businesses to consider adding this visual storytelling platform to their social media strategy. With features that include the ability to add photos, videos and to complile the two together via Instagram Stories, as well as the capacity to like, comment and send direct messages, this platform can be an ideal way for your business to connect and build relationships with your customers.

Here’s a helpful infographic that covers the information you need to know to create your own Instagram strategy and the steps to get started.

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